Israel Ministry of Tourism to Conduct Four City Roadshow in India
by Shrutee K/DNS
National, July 5,
2018: Israel Ministry of Tourism (IMOT) has
announced a four city roadshow in the months of July and August in India in
alignment with its plan to increase Indian arrivals to the country. The
Ministry will begin with its maiden roadshow in Nashik on July 19 followed by
Ahmedabad on August 27, Kolkata on August 29 and concluding in New Delhi on
August 30.
With an aim to enhance commercial ties with the Indian
travel fraternity and strengthen media relations, the events will start off
with a destination presentation leading to an interactive workshop followed by
a press conference with the IMOT team. The Israeli delegation will be led by
Hassan Madah, Director, Israel Ministry of Tourism, India & Philippines
along with Judah Samuel, Director - Marketing, Israel Ministry of Tourism,
India and will include representative partners from the tourism industry of
Israel.
Speaking about the roadshows, Mr. Hassan Madah, Director, Israel Ministry of Tourism – India &
Philippines said, “Israel is an emerging destination for the Indian
traveller and tourist arrivals have been growing progressively over the
last couple of years. 2017 was a record breaking year for us with close to
60,000 Indian tourists visiting Israel, and we are constantly striving to increase
destination awareness among consumers, Indian travel trade and MICE agents.
Besides the source markets, we are looking to focus on cities like Nashik that
has immense potential and recently conducted maiden roadshows in Guwahati and
Lucknow as well. The plan is to organize 11 roadshows in different cities of
India by end of 2018 and successfully introduce and reinforce the varied tourism offerings of Israel”.
Air India recently announced
an increase in weekly flight frequency on the New Delhi-Tel Aviv direct route
to fly four times a week starting
14th July, 2018. The airline will now fly on Saturday in addition to
Tuesday, Thursday and Sunday every week. In addition
to Air India, El Al Israel Airlines currently operates direct flights from
Mumbai to Tel Aviv, and Arkia Israeli Airlines has also expressed
interest to begin operations between Israel and India soon. Furthermore, the country has reduced its
visa fee as well to INR 1,100 from its previous INR 1,700 charge for Indian
citizens to encourage Indian travellers
to visit Israel.
“Israel is becoming a
popular destination among leisure and MICE travellers. Beautiful landscapes,
historic attractions, availability of Indian food, increased flight
connectivity, simplified visa process make Israel a great place for MICE and
incentive travellers”, added Madah. Israel offers a plethora of things to do and see to cater to the
discerning traveller. From the historical city of Jerusalem to the beach city
of Tel Aviv; from the Dead Sea, the lowest point on earth, to the marvellous
underwater marine life of Red Sea in Eilat, Israel is truly a dynamic
destination.
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