John Players Launches its Latest AW’18 Collection
Exemplifies its ‘Be Younique’ brand
campaign with the season theme of ‘Jungle Diaries’
by Shrutee K/DNS
Celebrating the spirit of today’s
youth which is playful, fashionable and cool, John Players – ITC’s popular
youth fashion apparel brand, unveiled its latest Autumn Winter’18 Collection
in stores today. This season, John Players presents a larger than life imagery
as an extension of its recent brand campaign ‘Be Younique’. The
campaign takes its inspiration from today’s youth who believe in themselves, set
their own trends and follow their own rules. With a focus on value and
aesthetics, ‘Be Younique’ embodies the brand insight of ‘Unique is the new
authentic’ and is meant to encourage people to feel confident in their own ingenious
ways of styling, setting them apart from the crowd.
John Players Autumn Winter’18
collection which is themed as ‘Jungle Diaries’, focuses on
rebuilding man’s connect with nature. The latest collection is perfect for
today’s young, confident, urban guy who is wild, spirited and believes in
expressing himself through his wardrobe. John Players brings in that extra
edge that makes all the difference, be the playful detailing,
youthful patterns in jungle inspired motifs and refined aesthetics. Speaking on
the unveiling, Vikas Gupta, CEO – ITC (Wills Lifestyle & John
Players) said, “John Players is a
brand that represents the pulse of the youth today who know exactly what they
want and like wearing their hearts on their sleeves. We, as a contemporary
fashion apparel brand, respect this individuality and believe that clothing is
a reflection of one’s own self-image. Our Autumn Winter’18 collection Jungle
Diaries draws its inspiration from nature and its elements. Imbibing the brand
belief, it has been designed to resonate with today’s aspirational youth
consisting of self-achievers, believers and go-getters. Going beyond the
short-lived fads & trends, the Jungle Diaries collection is focused on bringing
out one’s personality as we believe that what you wear has a larger story to
tell about you.”
The essence of this season is making
your own style statement with stylish range of casual and formal wear. Jungle
Diaries collection embraces nature in all its uniqueness and wilderness with sophisticated,
natural palette applied to classic jungle and foliage prints. The comfort, casual
smart collection features a range of utility pants, chinos, denims, shirts and
t-shirts for all occasions and mood. The brand has combined quality and
consistency with innovation in design, best fit and fabric detailing to give
each garment its own unique story.
The season highlight for John Players AW’18
collection is a stylish range of garments exclusively designed for statement
dressing. It features trendy white shirts, denims and chinos with key elements
in designing and fabric to offer the very essence of power dressing to today’s
youth. The range of white shirts have been designed with special ‘Stay
white’ finish that helps retain the whiteness upto 15 washes. Chinos
and denims have also been crafted for comfort with features like High IQ for
lasting color upto 20 washes, 4 way stretch and knitted denims for increased comfort,
flexi waistband for better fit around waist and waistband gripper for keeping
the tucked shirt in place. The collection also emphasizes on shirts, polos and
t-shirts with fabric textures such as Twills, Dobbies, and Slubs to render
stylish finish to apparels. Design, print and stitch detailing like functional
pockets, interior foliage, turn up sleeves and chinos, shadow checks, inner
collar bands, tapes and tabs have been used for playful styling to compliment today’s
youth’s sensibility. Intricate detailing to fabric will be
displayed through the AW’18 collection. Innovative anti-microbial finish has
been applied to the garments to neutralize odor causing bacteria keeping the
garments fresh during long days. Cool features like easy to iron (ETI) finish to
reduce maintenance and special wash to avoid shrinkage will ensure longevity of
apparels.
Jungle Diaries – AW’18 collection from
John Players has used quintessential elements of nature and has translated it
into color palettes of lighter earthy tones like olive, beige, mustard,
oranges, teal, grey and white to compliment the colors of the season and its
mood.
The collection will be available in
all John Players stores across the country from 1st September, 2018.
The collection price ranges Rs 999
onwards.
About ITC John Players: Established in 2002, John Players is a youth fashion apparel brand
from ITC Limited. John Players has committed to be No. 1 among the fashion
brands for today’s youth by leveraging ITC's proven competencies in
understanding consumer insights, brand building and design. JP combines quality
& consistency of product with the innovation & immediacy of a
contemporary fashion brand. In a world of disposable fast fashion, John Players
believes that your clothes have a larger story to tell about you. The brand is
available across the country through a nation-wide network of over 125+
exclusive stores and various multi-brand outlets.
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