SWISS Launches Stopover Travel Packages for Switzerland

by Shrutee K/DNS

SWISS now offers its travellers the option of booking a variety of destination packages to explore Switzerland’s iconic sights and cities within a couple of days. The new “Stopover Switzerland” programme is a collaboration between SWISS, Switzerland Tourism and Switzerland Travel Centre, and offers an initial range of eight different tourist packages covering all Swiss regions and with all accommodation and public transport included.

Travellers on Swiss International Air Lines (SWISS), The Airline of Switzerland, can now both get to their final destination and explore Switzerland en route. Both leisure and business travellers can extend their stopover in Switzerland by one to four nights by adding a customizable travel package under the new “Stopover Switzerland” offer, which SWISS has launched in close collaboration with Switzerland Tourism (ST) and Switzerland Travel Centre (STC). India, Singapore and the United States are the first SWISS markets to introduce the new stopover programme.

Travel habits are evolving. Guests today want to increasingly experience a variety of destinations and activities in one trip. And they are willing to immerse themselves in a destination for just a few days to gain a first impression. SWISS and Switzerland Tourism have been analyzing the new trend. And it’s in response to it that they have now jointly developed the new “Stopover Switzerland” programme.

Stopover Switzerland takes full advantage of the sheer density and variety of Switzerland’s many attractions: nowhere else can visitors experience so much in so little time. And to ensure that all this “Swissness” can be enjoyed as smoothly and comfortably as possible, Stopover Switzerland offers, in collaboration with Switzerland Travel Centre, a range of eight customized single or multi-destination travel packages which all include accommodation in a three- or four-star hotel at the chosen destination plus all public transport.

With the single-destination Stopover Switzerland packages, which are bookable for one to four nights, guests choose one Swiss city such as Zurich, Interlaken or Lucerne as the base for their excursions and discoveries. The package also includes tips on possible local trips and activities, to help the guest make the most of their stay. All packages also include a Swiss Travel Pass for 1st or 2nd class travel, giving unlimited rides on Switzerland’s extensive public transport system for the duration of the stopover. An easy and convenient hop-on, hop-off system.

The multi-destination Stopover Switzerland packages, which are bookable for two to four nights, offer a fixed itinerary including transport with different locations for the overnight stays in three- or four-star hotels, as well as a flexible range of activities.. Guests can, for example, choose the “Best of Switzerland” package, which includes excursions to some of the most popular Swiss lakes and mountains.

An initial eight Stopover Switzerland packages, all customized by Switzerland Travel Centre, can now be booked at www.swiss.com/stopover, in connection with a flight or even independently of any flight arrangements. The range of these stopover packages will be steadily expanded, too.

Switzerland Tourism (ST) is a federal public corporation. Its mission, as decreed by a Federal Resolution of 16 December 1994, is to promote Switzerland as a holiday, travel and conference destination both at home and abroad. ST’s principal activity is to develop and implement effective marketing programmes, as well as to position Switzerland in international markets as a strong, modern but timeless brand. The company is managed according to business criteria focused on markets’ needs and clients’ satisfaction. The ST Board comprises 13 representatives from the tourism sector and from business and political circles. Worldwide, ST employs 239 staff in 26 countries and has been present in India since 1997.

Switzerland Travel Centre (STC) is both the official and the largest tour operator for holidays in Switzerland – be it for Swiss citizens, international independent travellers or major tour operators from around the world. Switzerland Travel Centre also offers the largest range of bookable travel, accommodation and sightseeing products for the holiday destination of Switzerland, including simple access to over 2,000 Swiss hotels, a multitude of experience-packed railway products and unique tours. As the official holiday agent for Switzerland Tourism, Switzerland Travel Centre has a presence in Zurich, London, Stuttgart and Hong Kong (2019) as well as employees based in the USA and Asia. Switzerland Travel Centre employs over 100 personnel, who are all enthralled with Switzerland.