Fujifilm Introduces instax LiPlay in India

by Shrutee K/DNS

New Delhi: Fujifilm India Private Limited, a pioneer in imaging technologies announced the launch of the first-ever hybrid instant smart camera the instax mini LiPlay in India today. LiPlay boasts of cutting-edge features like LCD display screen and wireless connectivity that enables one to print photos directly from their smartphone. The all in one instax LiPlay is not just a camera; it is a printer as well.

The model is a new addition to the lineup of “instax” instant cameras, which allows you to enjoy photo prints on the spot. With LiPlay you can review photos captured on the device via the LCD monitor on the back of the camera and choose images you want to print. Not only this but the camera comes packed with new features such as the Sound Record which can be used to record upto 10 seconds of audio, which can then be printed along with the photo in the form of a QR code. With Liplay, pictures really do come to life!

Another exciting feature of Liplay is the Direct Print function which allows one to print any image from their smartphones on an instax mini film; Thereby enriching the moment by creating a tangible photo sharing experience. Taking group photos is as easy as smile and click with Liplay, which also offers a Remote Shooting function through the Liplay smartphone app to release the shutter while standing away from the camera itself. 

The new camera supports a credit-card sized mini film along with a new metallic instax mini film CONFETTI and instax square film Star-illumination, available in two designs, adding a touch of creativity to photos.

Commenting on the occasion Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “With this new addition to the instax range, Fujifilm will continue to enhance the world of the instant photo system for on-the-spot photo printing in India. The all-in-one instax LiPlay has been designed keeping in mind the ever changing preferences of the Indian youth, offering unique features to complement the needs of these young customers. At Fujifilm, we are constantly committed towards expanding the world of Instant Photography in India’s growing smartphone market.”

Mr. Centhil Nathan, Senior Vice President – Photo Imaging, Fujifilm India Pvt. Ltd. added, “Fujifilm has been a key player in the Indian market when it comes to innovation in prints and services. With the launch of Instax Mini LiPlay in India, we are confident about further strengthening our foothold in the instant camera market. The state-of-the-art camera comes packed with best-in-class features such as instant pictures, sound capture, fun filters and smartphone sync. Globally, the model has been well accepted, and we are optimistic to receive the same appreciation from the Indian market as well.” 

The camera’s main unit is the smallest and most lightweight in the history of the instax series for outstanding portability. Designed with streamlined and stylish look, the camera’s compact and lightweight body makes it easy to carry. Buttons and dials for basic operations such as shutter release and Sound function are laid out for advanced operability. The camera is now available in the market at a price of MRP of INR 13,799, which comes in three colors, each of which has different surface processing, such as embossed or smooth finish. 

Instax has certainly come a long way ever since its launch back in 1998. Today, it is a global hit with presence in more than 100 countries and regions. Its quirky design and retro look have helped the brand carve a winning niche for itself. 

①Camera Function 

Image sensor	1/5 type CMOS primary color filter
Number of recorded pixels	2560 × 1920 pixels
Storage media	Internal memory,  micro SD/micro SDHC memory card
Storage capacity	Approximately 45 images in internal memory; approximately 850 images per 1 GB in micro SD/micro SDHC memory card
Recording method	DCF compliant Exif Ver 2.3
Focus distance	f = 28 mm (35 mm film equivalent)
Aperture	F2.0
Auto focus	Single AF (with AF Illuminator)
Shooting distance	10 cm and beyond
Shutter speed	1/4 second to 1/8000 second (automatic switching)
Shooting sensitivity	ISO100 to 1600 (automatic switching)
Exposure control	Program AE
Exposure	−2.0 EV to +2.0 EV (1/3 EV step)
Metering method	TTL 256 split metering, multi metering
White balance	Auto
Flash	Auto Flash / Forced Flash/Suppressed Flash  Shooting range with flash: Approximately 50 cm to 1.5 m
Self-timer	Approximately 2 seconds / approximately 10 seconds
Image effects	6 Filters, 10 Frames (3 available with shortcuts)
Sound recording	Possible to record sound when shooting or playing back single image.
Storage media	Built-in memory, micro SD / micro SDHC memory card (purchased separately)
Recording capacity	Built-in memory: approx. 45 files, micro SD / micro SDHC memory card: approx. 850 files per 1 gigabyte (without sound)
Focal length	28 mm (35-mm film equivalent)
Aperture	F2.0
Auto focus system	Single AF (equipped with AF auxiliary illuminator)
Shutter speed	1/4 sec. to 1/8000 sec. (auto)
Sensitivity	ISO 100 to 1600 (auto)
Power supply	Lithium-ion battery (built-in, cannot be removed)
Supported image format from camera's built-in memory or micro SD / micro SDHC memory card	JPEG images captured with the camera
From smartphone	JPEG, PNG, HEIF

②Print Function 

Film used	FUJIFILM INSTAX Mini Instant Film (sold separately)
Number of films	10 films/pack
Film size	86 mm × 54 mm
Screen size	62 mm × 46 mm
Print pixel count	800 × 600 dots
Print resolution	12.5 dots / mm (318 dpi, 80 μm dot pitch)
Print gradation	RGB gradation of 256 colors
Film used	FUJIFILM INSTAX Mini Instant Film (sold separately)
Number of films	10 films/pack
Film size	86 mm × 56 mm
Screen size	62 mm × 46 mm

③Other 

Smartphone app linked functions	Sound Playback Function from printed images, Smartphone Image Print Function, Remote Shooting Function, Frame Selection Function
LCD monitor	2.7-inch TFT color LCD monitor  Pixel count: Approximately 230,000 dots
External interface	Micro USB Micro-B (for charging only)
Power supply	Lithium ion battery (internal type: not removable)
Charging function	Built-in battery
Possible number of printed images	Approximately 100 (from full charge)  (The number of prints depends on the usage conditions.)
Charging time	Approximately 2-3 hours  (Charging time depends on the temperature.)
Main unit dimensions	82.5 mm × 122.9 mm × 36.7 mm (excluding projecting parts)
Main unit weight	Approximately 255 g
Operating environment	Temperature: +5 ºC to +40 ºC (+41 ºF to +104 ºF)  Humidity: 20% to 80% (no condensation)

*The above specifications are subject to change for performance improvement.

About Fujifilm India Private Ltd: Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services. Our corporate slogan is “Value from Innovation.” Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. We quickly ascertain customer needs, and communicate these clearly and accurately to those involved in product development. Instant camera – instax is successful example of this in Photo Imaging business which was developed after accurately assessing market demands and with all related business divisions working together throughout the entire process from production to sales on a worldwide scale.