ADIDAS DRIVES IMPACT FOR RUN FOR THE OCEANS 2019
COMMISSIONS AN EXPERIENTIAL & EDUCATION ZONE IN MUMBAI TO ALARM CONSUMERS
ON THE HAZARDS OF MARINE PLASTIC POLLUTION
3D
WHALE WITH PLASTIC WASTE IS THE HIGHLIGHT REFLECTING THE MARINE LIFE UNDER
THREAT
ADIDAS
RUNWAY ON CARTER ROAD URGES MUMBAI TO TAKE CHARGE
MAXIMUM CITY, MUMBAI TO HOST THE RUN FOR THE OCEANS EVENT ON SATURDAY, 8TH JUNE
AT VERSOVA BEACH
Mumbai, 3rd June 2019 In 2019, adidas is upping the pace of change for
its global movement with Run for the
Oceans. The introduction of the 2019 Parley range will see the company
produce a landmark 11 million pairs of shoes using upcycled marine plastic
waste. The campaign this year will also unite several runners in different locations
than ever before, to lace up and Run for The Oceans to reach its increased goal
of $1.5 million. For every kilometer completed between June 8 and 16, adidas
will contribute $1 to Parley Ocean School programs. With every dollar going
towards the next phase of the partnership with the development and launch of
the Parley youth activist platform. While RFTO is a global movement, closer home in India, adidas has
given the movement further wings by associating with Adv. Afroz Shah, the UN
Champion of Earth 2016. The Run for the Oceans is scheduled for Saturday, 08th
June 2019 at the Versova beach.
adidas has further stepped up the environmental
responsibility with a unique experiential
zone at High Street Phoenix, Lower Parel in Mumbai to educate the consumers
about the perils of marine plastic pollution. The installation is open
for public to visit between June 02nd to June 09th, 2019
The installation makes an alarming impact as the 13 feet x 10 feet high 3D whale with
waste plastic demonstrating the current reality of underwater hazards and
destroying the marine life. The opening
day witnessed parents and children in thousands experiencing the education zone
and making a pledge to join the global movement and support the cause. An
auto rickshaw has been stationed at the setup with a narrative on how marine
plastic crisis has become critically urgent. The education zone also exhibits
the contribution by adidas to finding solutions with the display of the new
Alphabounce+ Parley crafted from upcycled plastic waste delivering
eco-innovation and style without compromising on performance.
A registration center at the setup is the call to
action for encouraging people to sign up for the Run for the Oceans Movement on
June 08th at Versova beach.
adidas in its endeavor to further sensitize the
climate emergency is also inspiring the larger universe to join the movement at the
Carter Road promenade with the adidas runway. The adidas Runway is a 1km stretch along the
sea, giving everyone the motivational running vibes that we need with
educational hoardings all along reiterating the message on marine plastic
pollution. adidas Runners, brand ambassador, store staff and employees are undertaking
the running sessions on the promenade with the urgency on creating awareness
& urging Mumbai to take charge.
The actions are an effort towards the Run for the
Oceans event ensuring more & more people are made aware of how marine plastic
pollution will cost the future generations.
Follow the conversation at @adidasrunning on Instagram,
Facebook and Twitter and using #RunForTheOceans.
About
the adidas Group: The adidas Group is a global leader in
the sporting goods industry, offering a broad portfolio of footwear, apparel
and hardware for sport and lifestyle around the core brands adidas, Reebok.
Headquartered in Herzogenaurach, Germany, the Group employs more than 55,000
people across the globe and generated sales of around € 19 billion in 2017.
About
adidas India: adidas India Marketing Pvt. Ltd. is the
Indian subsidiary of adidas-Group AG and has its corporate office in Delhi-NCR.
Available in over 300 stores across India and on shop.adidas.co.in, adidas
products are marketed across the country.
Comments
Post a Comment