Xiaomi India Announces new inspiring music track with Dimitri Vegas and Like Mike
Showcases its signature ringtone in line with its latest
flagship Redmi K20 series launch
BENGALURU, India, 02 August 2019
— Xiaomi, India’s number 1 smartphone brand and smart TV brand, announced a new
music track today, in collaboration with the music industry’s popular duo,
Dimitri Vegas and Like Mike, also known as DVLM. The new Xiaomi track, known as
K20, arrives in line with the launch
of the new flagship killer, Redmi K20 series, as the brand further elevates the
overall flagship experience for its Mi Fans and users across India.
The new K20 track
also features the iconic Xiaomi ringtone with an interesting contemporary spin
using EDM, leveraging the brand’s unique, high-spirited identity and vibrant Mi
Fan culture. The new track is available to download across platforms such as Spotify, Apple
Music, Gaana, JioSaavn, Hungama as well as Xiaomi’s Mi Music platform. In addition
to the new music track, a music video is also expected to be released in the
coming weeks as part of the collaboration with DVLM.
In light of the
music track launch, Anuj Sharma, Chief
Marketing Officer, Xiaomi India shared, “As
the number one smartphone brand of India, we are thrilled to partner with
Dimitri Vegas and Like Mike who are among one of the most talented artists of
the music industry. And like Xiaomi, DVLM challenge the conventional norms and
set themselves apart through their unique work in the industry. The K20 music
track truly connects with our vibrant identity and Mi Fan culture, bringing our
innovative spirit to life through the power of music. We hope our Mi Fans and
users enjoy the new K20 track and we look forward to bringing them more of such
creative efforts”.
Speaking about
their collaboration, Dimitri Vegas and
Like Mike shared, “We had a really
fantastic experience working with the Xiaomi India team on this new track
dedicated to the recent flagship Redmi K20 series. Looking at the incredible
hype that the series picked up, we decided to tap into that, and explore a
unique approach. So we created a cool track out of the Xiaomi ringtone and the
result was nothing short of amazing. Overall, this was a super fun project, and
we hope to work with the team on more exciting projects like these in future”
Dimitri Vegas and
Like Mike are an award-winning record production duo who are popular world-wide
for scoring number one hits and have also received several nominations. Their music
ranges across genres like EDM, House, Progressive House and Club/Dance. They
also performed in major music festivals such as Tomorrowland, Electric Daisy Carnival (EDC) and
many more.
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