Philips and Save the Children Collaborate towards Prevention, Diagnosis and Treatment of Childhood Pneumonia in India
by Shrutee K/DNS
New Delhi: Every year more than 140,000 children under five years of age die from
pneumonia in India – a staggering one child every four minutes. This makes
Childhood Pneumonia the largest contributor to under-5 deaths in India. With the
absence of awareness on the disease and accessible quality treatments at both
community and public health facility level, the most disadvantaged children are
the worst affected.
Committed to addressing this silent emergency in the
country, Philips India, Philips Foundation (the platform of societal activities
of Royal Philips) and Save the Children (global child rights organization) have
joined hands to develop and prove low-cost innovative approaches for
prevention, diagnosis and treatment of Childhood Pneumonia. The two-year pilot
titled ‘Project VISHWAS (Breath of Hope)’will bring high-quality
pneumonia care to approximately 90,000 under-five children across 45 urban wards of Tonk District in
Rajasthan, and two rural blocks (Prayagpur and Huzoorpur) of Bahraich district
in Uttar Pradesh - two of the five worst-affected states. The primary
outcome expected from this programme are (1)m-health solutions (app-based)
for improved awareness on prevention and care-seeking practices in affected
communities, and (2) effective treatment and management of pneumonia cases at
community and healthcare facility levels.
This partnership, unlike other CSR initiatives, focuses
on collaboratively designing a systemic change model that integrates point of
care, early detection and mobile health technology, with transformative
behavior change communication solutions. Determined to drive change with experts, the group has on-boarded ZMQ – a leading
social enterprise to design a practical m-health (app based) technology towards
introducing social behavior change communications. Philips and the Philips
Foundation will provide technical expertise to support the development of an
ICT-based case management tool for informed decision making at the facility
level. Save the Children brings to the partnership on-ground experience of
reforming institutional and frontline healthcare delivery, and subject-specific
technical expertise.
Speaking
on the collaboration, Margot
Cooijmans, Director, Philips Foundation said, “The Philips
Foundation believes that through meaningful innovation, we can provide access
to quality healthcare and improve the lives of people in disadvantaged
communities.”
CEO
of Save the Children India, Ms. Bidisha Pillai, adds - “We are
thrilled that a transformational partnership of this scale provides us with an
ideal opportunity to address Save the Children’s global breakthrough (2030)
-‘No child dies before his/her 5th birthday due to a preventable cause’ - by
reaching 90,000+ most marginalized children with appropriate care for
pneumonia. We hope this co-creation model inspires other collaborators and sets
fresh standards for private-civil society partnerships towards jointly
addressing social challenges at a global scale.”
Towards the larger aim of wide-scale replication by the government, the programme will adopt
strategies aligned with the government-endorsed PPDT framework (Prevent,
Protect, Diagnose, Treat & Manage) under Integrated Action Plan for
Diarrhea and Pneumonia. The programme resonates with Prime Minister Modi’s
clarion call for building transformational partnerships towards setting global
benchmarks for quality management of childhood pneumonia in India (at the
Partnership for Maternal Newborn and Child Health (PMNCH) Partners’ Summit held
in November 2018).
The collaboration will condense learnings and
best-practices from the programme towards building an evidence-backed case for
reducing Childhood Pneumonia in India on the merit of ‘shared value partnership’.
Reduction of under-five mortality from
39 in 1000 live births in 2016 to 23 by 2025 is one of the prime goals of
India’s National Health Policy 2017. In order to achieve this goal, mortality
due to childhood pneumonia needs to be reduced to less than 3 per 1000 live
births from the current level of 5.7 per 1000 live births, which is also in
tune with the goal of India’s Integrated Action Plan for Pneumonia and Diarrhea
(IAPPD).
About Save the Children: Save the Children is a leading, international
child rights non-profit, with a presence across 120 countries. In India, Save
the Children focuses on five key themes comprising Education, Child Protection,
Health & Nutrition, Child Poverty (focus on adolescents and skilling) and
Humanitarian Response including long-term rehabilitation and Disaster Risk
Reduction. SC endeavors to ensure that no child is left behind and has
committed to work towards safeguarding ‘The Right Start’ for every child.
About Royal Philips: Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health
technology company focused on improving people's health and enabling better
outcomes across the health continuum from healthy living and prevention, to
diagnosis, treatment and home care. Philips leverages advanced technology and
deep clinical and consumer insights to deliver integrated solutions.
About The Philips Foundation: The Philips Foundation is a registered charity that was established in
July 2014 as the central platform for Philips’ CSR activities. Reflecting our
commitment to United Nations Sustainable Development Goals 3 (Ensure healthy
lives and promote well-being for all at all ages) and 17 (Revitalize the global
partnership for sustainable development), the mission of the Foundation is to
reduce healthcare inequality by providing access to quality healthcare for
disadvantaged communities. We do this by deploying Philips’ expertise,
innovative products and solutions, by collaborating with key partners around
the world and by providing financial support for collaborative activities. More
information on the Philips Foundation can be found at https://www.philips- foundation.com
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