PR-DocsApp associates with ‘Ujda Chaman’ for their #BaatTohKaro campaign
The
campaign conveys the message of getting treated without being judged
by Shrutee K/DNS
National, 31st October 2019:
Ujda Chaman, an Indian Hindi-language film directed by Abhishek Pathak and
presented by Panorama Studios International, is all set to hit the screens on 1st
November 2019. The movie is produced by Kumar Mangat Pathak & Abhishek
Pathak, co-produced by Sanjeev Joshi, Aditya Chowksey and Aaradhya Maheshwari
with associate producers Murlidhar Chhatwani and Amit Dalmia.
The film starring Sunny Singh and Maanvi Gagroo
depicts the story of a young man who faces constant rejection from women due to
his premature baldness. The balding 30-year-old bachelor is given a deadline to
find one soon or remain celibate forever.
To address the stern societal attitude towards
baldness in men; DocsApp, a 24*7 online doctor consultation platform has
associated with the upcoming movie with their initiative #BaatTohKaro.
#BaatTohKaro is aimed at encouraging individuals
to speak up about their health problems and seek treatment from doctors, using
the online consultation platform. Moreover, DocsApp endeavours to provide a
sense of safety & privacy to their patients by providing the right
treatment and quality of healthcare without being judged.
As part of the association, the online Doctor
consultation platform has created an extension to their ‘#BaatTohKaro’
initiative with the lead actor Sunny Singh, advising people not to worry about
what society & friends talks, and seek treatment privately with a doctor
online on DocsApp. The campaign will be promoted through DocsApp’s app
notifications, emailers, Facebook, YouTube and TikTok. As part of this
initiative, DocsApp is offering a special discount worth INR 150/- for a
consultation with a hair and scalp specialist. This offer is applicable
throughout the nation. To avail this discount, individuals can use the coupon
code “CHAMAN.”
ITW Playworx, the Entertainment, Media and Communication arm of ITW
Consulting Pvt. Ltd. has facilitated the association between DocsApp and Ujda
Chaman.
Speaking on the association, Mr Satish Kannan, Co-founder and CEO, DocsApp, says, “At DocsApp, it is our goal to
provide accessible quality healthcare for everyone. #BaatTohKaro endeavours to
encourage people to seek timely care for their health concerns without any
societal inhibitions. We are quite excited to work with the creative minds
behind Ujda Chaman and this initiative will help us move a step closer towards
building an open community.” Commenting
on the association, Abhishek Pathak,
Director - Ujda Chaman, says, “We are delighted to associate with DocsApp
for this symbiotic partnership. Ujda Chaman is a movie which will give
thousands of men a feeling of familiarity. Through this association, we want to
strike a chord with young adults and encourage them to get the right treatment
at the right time if need be. We look forward to the release of our movie and
hope to deliver our message in the right spirit among the audience.”
Co-branded link: https://www.youtube.com/watch?v=GUQl-fVTRtg&feature=youtu.be
About DocsApp:DocsApp
is a 24x7 online doctor consultation platform that connects patients to
specialist doctors through chat, call and video. The mobile and web-based
platform offers doctor consultations on the go. Established by ex IITians,
Satish Kannan and Enbasekar Dinadayalane, DocsApp leverages technology to
provide quality healthcare to millions of Indians without any geographical
constraints. It is headquartered in Bangalore.
Since its inception in 2015, the app has acquired a user base of 10
million+ Indians and provides 2,00,000+ consultations per month across the
country. DocsApp connects patients to specialist doctors across 20 departments
such as Dermatology, Weight management, Sexology and more. The App facilitates
5000+ experienced MD doctors who provide consultation to patients via chat,
video or voice call. DocsApp even allows patients to order medicines and book
lab tests. The Company has raised $10.1 million till now from Bessemer Venture
Partners, Rebright Partners, TechMatrix Corporation, DeNA networks and
Facebook’s angel investors, InnoVen Capital, Anand Rajaraman and Venky
Harinarayan. DocsApp has been ranked as
the #1 doctor consultation app in India, in the medical category on Google Play
Store consistently for more than 2 years. The brand received the ‘App of the
Year 2017’ in the medical category by Amazon in association with Facebook. It
also received the “Industry Achievement Award 2019” by Hurun Report. DocsApp
has been a part of the Make in India Summit and the Telemedicine Society of
India.
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