Tangerine Home Couture
LIFESTYLE/FASHION
Mona Singh and
Vanya Mishra
walk the ramp at the launch of
Tangerine Home Couture
30th
November, 2013: Mumbai: The crowd at Atrium, Infinity
2 Mall cheered today as Model and
Actress Mona Singh along with Femina
Miss India winner Vanya Mishra took to
the ramp in specially designed ensemble made out of special fabric depicting
myriad colours with perfect representation in geometric and ornamental patterns
of home collection of the launch of the brand Tangerine Home Couture, a
boutique designer brand of home accessories from the house of Indian Home
Variations, at the Femina
Festive Showcase 2013.
Tangerine Home
Couture, an offering of Indian
Home Variations by Mr. Rajiv Merchant, truly represents home fashion.
The
showcase had a display of four major collections
on some of unconventional themes like Turq
Tango, Indigo Bay, Midnight Rouge and the Fete collection. While Turq Tango gave a sprightly mix of
ice lolly orange and luscious blue palettes rejuvenated spirits, Midnight Rouge lingered on ones mind with
its nocturnal romance.
Indigo Bay
reverberated mood infinity and creativity for connoisseurs of elan while Fete collection brought a myriad of
moods associated with festivities and celebration.
Mr. Rajiv Merchant, Founder & CEO, Tangerine Home
Couture asserts, ‘With a vision to understand Indian customers, Tangerine Home
Couture aims to empower the consumer with a choice to pick the best concepts
suiting its taste.
With the knowledge of Indian consumer behaviour and current
market trends, we bring in a total coordinate solution for home couture and
accessories to make homes a platform of self expression and status quo.
Femina
and Tangerine Home Couture both bring in unconventional spirit of freedom in
expression and we are grateful to Femina for giving us this wonderful
opportunity to connect with our audience so beautifully’.
About
Tangerine Home Couture: Tangerine Home Couture brings a
twist to home décor with fashionable bed linen and accessories that complements
the luxury lifestyle well. The collection is comprised of a chic array of bed
sheets, comforters, duvets, pillow cases and even products like towels, napkins
and shower curtains. In addition to bed and bath products, Tangerine Home
Couture also has a collection of mugs, handbags, bath mats that are coordinated
to represent each colour. The company helps
create thematic furnishings and products for the Home. The nature
of their products has evolved with theme-based and colour co-ordinated
designs keeping in mind ethnicity appealing global cultures.
About Indian
Home Variations: Indian Home Variations is a marketing
and distribution company that caters to the needs of the modern consumer by
offering them internationally acclaimed, premium design-centric home décor solutions.
Indian Home Variations entered
into a retail & distribution tie-up with World Kitchen USA - marketers of
Corelle and other brands (Segments - dinnerware, bake ware, storage containers
etc) - in 2009. Indian Home Variations has also tied up with Umbra, Canada
(segment -home decor) and Progressive, USA (segment - kitchen tools) for
representing them for Indian market. It now imports, retails and distributes
all World Kitchen brands to modern trade & B2B institutions. Since 2012 Indian
Home Variations (IHV) has carved a niche for itself in the premium house-ware
segment with the objective of making Indian homes more stylish. From their
stable comes the introduction of the new age concept of Home Couture in the
form of Tangerine Home Couture, a boutique designer brand of home accessories.
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