Arjun Kapoor partners with the India’s coolest denim brand
LIFESTYLE Arjun Kapoor is the new brand ambassador for Flying Machine Youth Icon in the making, Arjun Kapoor partners with the India’s coolest denim brand Flying Machine, the iconic homegrown jeans brand from Arvind Lifestyle Brands Ltd announced the signing of Arjun Kapoor as its new brand ambassador. A print and television campaign is being launched featuring Arjun Kapoor showcasing the new Spring Summer ' 14 collection. Flying Machine is the voice of contemporary, young India, not only through its fashion sensibilities but also through its innovative campaigns like "Sexy being Me" and "Don't Tag Us". " Catering to the fashion needs of a generation looking for instant gratification, the brand’s promise of “ New Cool ” resonates very strongly with its young fashion patrons ," said Alok Dubey, COO Arvind Lifestyle Brands Ltd. Commenting on the partnership with Arjun Kapoor, Mr Dubey said, ...