Factory is BIC’s largest stationery factory in ASIA Factory will act as an export hub for an array of stationery products BIC invested INR 300 crore and employs 1500 people Signed an MOU on Skill Development with Gujarat Government at Vibrant Gujarat 2019 Mumbai, January 22, 2019: BIC Cello (India) Pvt. Ltd, India’s number one pen brand and manufacturer of writing instruments, announced the opening of its largest stationery factory in Asia located near Vapi in Gujarat. BIC’s new state-of-art factory will act as the growth engine for the Indian market and also be an export hub for the parent company, Société BIC. The new facility in Vapi employs 1500 people and is built to achieve a lighter environmental footprint incorporating renewable energy and zero liquid waste discharge.  The new facility will also be a Green Building with IGBC Gold Certificate post-approval.  The factory campus also houses a learning and development centre offering skill training course with 500 hours of classroom an…

Aditya Birla Group Unveiled a New Eco Enhanced Variant of Liva Fabric" Livaeco"

Birla Cellulose takes a Quantum leap Towards Making Fashion more Sustainable
Mumbai:Liva, the leading ingredient consumer brand of the Aditya Birla Group, unveiled a new eco enhanced variant of Liva fabric i.e. Livaeco. The event took place amidst glitterati and a forest-themed set up with Bollywood-actress-and-Liva-brand-ambassador Kangana Ranaut walking the ramp. “At Birla Cellulose, sustainability is a continuous journey towards the wellbeing of all stakeholders and conserving nature. With the launch of Livaeco, we endeavor to systematically engage with the textile value chain and offer consumers fashionable clothing that is ecofriendly”, says Mr. Dilip Gaur, Managing Director, Grasim Industries Ltd.
“Birla Cellulose, following the Aditya Birla Group’s philosophy of being at the forefront of sustainable business practices, has taken yet another step towards enhancing the sustainability of the fashion industry through the introduction of Livaeco, a new variant of Liva,” added Mr Gaur.…

Body Cupid Introduces Shampoo & Conditioner

by Shrutee K/DNS Shampoo in simple terms is a hair care product designed to clean the scalp skin along with your hair.  They are primarily used to clean the scalp of dirt and other environmental pollutants, sebum, sweat, desquamated coenocytes (scales), and other greasy residues including previously applied hair care products such as oils, lotions and sprays. Body Cupid’s newly introduced shampoo and conditioner serves a secondary function which condition and beautify hair, as well as soothe the irritated scalp skin. Its natural ingredients help to nourish damaged hair and give it a long lasting lustrous look. They are priced at: INR 699 Body Cupid Keratin Shampoo with Hydrolyzed Keratin Protein, Almond Oil and Argan Oil - 300mL: Not just healthy cleansing, give your hair healing keratin protein nourishment too with Body Cupid Keratin Shampoo. It heals hair damage, lessens tangling and evokes healthy gloss. It is made of 100% plant sourced bioactives, contains no sulphate, salt, parabens …

BenQ Launches World’s first 4K Home Cinema Projectors

CinePrime W5700 and W2700 Dazzle Enthusiast Screening Rooms with Ultra Clarity and Super Color National, January 22, 2019 – BenQ, the global No.1 DLP projector brand, unveiled CinePrime W5700 and W2700 DLP projectors further expanding their Home Cinema line of projectors. The world’s first 4K home theater DLP projectors featuring DCI-P3 color, both BenQ CinePrime W5700 and W2700 guarantee long-lasting CinematicColor with projector-optimized HDR-PRO™ support and individual factory color calibration. Both CinePrime projectors unleash ultimate audiovisual experience with simple wireless freedom providing connoisseur-grade image quality, world-class color performance, and personalized customizability for home cinema enthusiasts. Perfect fit for a small living room, BenQ W2700 4K HDR CinePrime Projector with CinematicColor™ technology expands the level of cinematic enjoyment, easily turning it into a truly inspirational home cinema. Empowered by the super-wide DCI-P3 industry standard color …

Google brings more Transparency to the Indian Lok Sabha Election 2019

Mumbai, 22 January, 2019: Google announced that ahead of the Lok Sabha Election 2019, it is bringing more openness to election advertising online and enabling voters to get the election-related information they need. To bring more transparency to the online election ads, Google will introduce an India-specific Political Advertising Transparency Reportand searchable Political Ads Library. These will provide comprehensive information about who is purchasing election ads on Google platforms and how much money is being spent. The India Political Ads Transparency Report and Ads Library will go live in March 2019. The updatedelection ads policy for India will require advertisers that are running election ads in India to provide a ‘pre-certificate’ issued by the Election Commision of India (ECI) or anyone authorized by the ECI, for each ad they wish to run. Further, Google will verify the identity of advertisers before their election ads run on its platforms. The advertiser verification proce…


by Shrutee K/DNS Mumbai: Pet Fed, India’s Biggest Pet festival, concluded its second Mumbai edition in association with DOG’n JOY on 20th January 2019. Human’s four legged friends cherished the most awaited weekend dedicated to them as Pet Fed, culminated its second edition in Mumbai with all the fervour and passion. The new year’s cutest weekend commenced with 2800+ Pets & more than 57 breeds were participateddog, cat, hamsters and guinea pigs included) attending Day 2 & boasted of numerous activities like ACF Cat Show, Scooby & Shaggy Award, Security Dog Show, Temptation Alley, and many more. This pet gala festival also hosted Pet Fed Awards to felicitate the pet care industry big wigs. It has an exclusive aqua world. Enthralled at the event, Akshay Gupta, Founder, Pet Fed, said  “We are delighted to have commenced our 2nd edition in Mumbai on such a cheerful note .Mumbai has welcomed us with so much support that really boosted our morale with the great turnout on both the …

‘Ahilya’ Is A Journey of Lady Police from 'Constable to IPS Police Officer'

by Shrutee K/DNS
“Each person has a unique story to tell and if you need to change the world, you need to change your story”, such an important message will be highlighted in upcoming Marathi film ‘Ahilya’.‘Ahilya’ film is the journey of the lady Police ‘Ahilya Patil' from 'Constable to IPS Police Officer' presented by Red Bulb Studios.
Shridhar Chari produced ‘Ahilya’ film is written and directed by Raju Parsekar. Actress Pritam Kagne has played the role of a dashing lady Police 'Ahilya Patil' in this film.
The story of a talented and brilliant Police officer is worth waiting. Soon, the audience will get to see the journey of ‘Ahilya’ on the silver screen.