DAILY NEWS

TECHNOLOGY HyperX Launches ‘Cloud’ Gaming Headset in India           HyperX Cloud Provides Maximum Comfort While Gaming          Superior Audio Performance          Continues High Standards of HyperX Brand HyperX ® , a division of Kingston Technology, the independent world leader in memory products, today, launched the HyperX Cloud gaming headset in India. HyperX Cloud features extremely comfortable ear cushions and larger audio drivers to give gamers ultimate comfort and superior sound during long game play sessions. HyperX Cloud uses memory foam ear cushions and a soft, leather-padded headband with custom stitching for enhanced comfort and style. The over-the-ear, closed-cup design helps block out ambient noise for a more immersive game experience. Interchangeable velour ear cushions allow gamers to hear their surroundings while also delivering dialogue and every explosion and gunfire in clear, high-fidelity audio from the large 53mm drivers. HyperX C

CORPORATE ZeeQ invites kids to share ‘Junk Ideas’ and earn rewards An innovative contest to unlock the creative potential ZeeQ, India’s fastest growing channel in the kids’ genre, has organized ‘Junk Ideas’, a unique ‘Do-It-Yourself’, Craft contest for kids. Starting this week, the online contest is open for all and will run for 13 weeks. The entries will be judged by a panel of experts and 5 winners will be announced at the end of every week. Designed on the lines of ZeeQ’s innovative show ‘Engineer This!’ the contest aims to engage participants in a hands-on creative activity. Participants will need to choose from one of the six, easily available, material options provided by ZeeQ, on its website, and create a unique craft idea.  The description of the idea and a picture of the craft model can be uploaded on https://www.zeeq.in/engineerthis/junk-ideas . Weekly 5 Winners will receive exclusive Engineer This! T-shirt from ZeeQ. About ZeeQ: ZeeQ is India’s fir

WILLIAM PENN APPOINTED OFFICIAL DISTRIBUTOR FOR LAMY IN INDIA William Penn, a pioneer and market leader in the premium and luxury writing instruments and accessories sector, has been appointed as the official distributor of the renowned German design brand LAMY in India. Lamy is an independent family business founded by C. Josef Lamy in Heidelberg, Germany in 1930. The LAMY brand was established in 1952 and has since expanded to 60 countries around the world. It entered the Indian market in the year 2002. LAMY is one of the major German design brands of international prominence and right from the outset has proved its innovative prowess with its groundbreaking designs. The brand stands for innovation, quality and modern design and with the brand promise ‘ No Design Writes Better’ clearly expresses the key principle underlying the functional design of its high quality products. Announcing the official appointment of William Penn, Mr. Ralf Krueger , Head of the Exp

LIFESTYLE/FASHION L’Oréal Paris unveils L’Or Lumière   The style statement for the  Cannes Film Festival 2014   Sonam Kapoor reveals three L’Or Lumière make-up looks created by Namrata Soni L’Oréal Paris unveiled its make-up collection for the Festival de Cannes 2014 - L’Or Lumière. The collection and the looks were unveiled by L’Oréal Paris’s brand ambassador Sonam Kapoor who perfectly embodies the glamour this festival exudes. Lighting up the Cannes red carpet this year as well, L'Oréal Paris India ambassadors will attend the event on the following dates   Aishwarya Rai Bachchan will attend the event on 16 th and 17 th May   Freida Pinto will walk the Cannes red carpet on 17 th and 18 th May   Sonam Kapoor will be at the festival on 18th and 19th May The L’Or Lumière collection is inspired by the purest of the elements, ‘Gold’ and the coming of the spring season. To commemorate the launch of this collection, L’Oréal Paris Beauty Expert Namrata So

POLITICS AAP sets up helpline  for disenfranchised voters and  demands supplementary elections Aam Aadmi Party has complained to the Chief Election Commissioner about the glaring deletions from the Maharashtra State electoral rolls. Lakhs of citizens were shocked to find that despite having what they thought was a valid voter id card their names did not figure in the electoral rolls. Many new voters were deprived of their right to vote because despite making an application in due time, their names were not included in the final rolls. We say the Election Commission cannot get away by saying that onus is on the citizen to verify his/her name on the electoral rolls. It is natural for a citizen to assume that once enrolled they will not be deleted unless they have requested a change of address, change of citizenry or if they are deceased. The names were deleted either because the election commission failed to verify their existence or due to malicious intent – in either c

ENTERTAINMENT Grazing Goat Pictures reveals the title of their next Prabhudheva-Akshay Kumar film ‘Singh is Bling’ Akshay Kumar is all set to bring ‘Singh’ back with his next film titled ‘Singh is Bling’ directed by actor, director and dance choreographer, Prabhudheva and produced under Akshay Kumar and his partner Ashvini Yardi's production banner, Grazing Goat Pictures. The film has already been the ‘talk of the town’ since it was first announced last month and marks  Akshay Kumar's first ever lead role in his co-owned production banner a fter his cameo role in OMG! Oh My God. The film sees the super hit combo of Akshay and Prabhudheva unite once again on screen after their smash hit ‘Rowdy Rathore’. Singh is Bling also marks Prabhudheva's first film which will not to be a South remake. The other details of the film remain under wraps and the film is currently looking for its lead actress. Insiders however have revealed the film is a romantic actio

EDUTAINMENT The biggest education festival and exhibition, ‘The Edutainment show’ launched  ‘The Edutainment Awards’ 100+ institutes of Media, Communication and Design, 15 eminent Jury members, 10 National Awards & 40 Zonal Awards The second season of the biggest education festival and exhibition, ‘The Edutainment show’ envisioned by Deepak Choudhary, Director -Event Capital & promoted by Laqshya Media group launched ‘The Edutainment Awards’-  India’s first ever most comprehensive evaluation and rating of media, design, communication & entertainment education  on April 26, Saturday, JW Marriott, Juhu.   An eminent media educationist, Prof Ujjwal K Chowdhury anchored this initiative with distinguished jury members with the likes of Bhaskar Das- Group CEO, Zee Media Corporation Ltd, Gokul Krishnamurthy- Editor Campaign India, Sanjeet Saha- Star TV, Nikhil Garth D'rozario- Film producer, Veena Gidwani, Brian Tellis-Director, Fountainhead Events, Pranj