John Players launches youth #Buddiez
John Players connects with youth Buddiez a platform for Gen Next to stardom J ohn Players, the iconic youth fashion apparel brand has launched an innovative platform inviting the coolest buddies in the country to celebrate fun, friends and freedom. John Players activation in association with Zoom TV, called #Buddiez, hunts for the 'coolest buddies of the nation' rewarding them with an all-expense paid trip to Goa and a chance to feature in an exclusive music video on Zoom. J ohn Players #Buddiez is reaching out on ground to colleges across Delhi, Mumbai, Bangalore, Pune and Kolkata. The campaign partnered with Zoom TV invites all such fashionable groups of friends from any city in the country to register at www.buddiez.co.in and get a chance to enter stardom with a cool music video featuring them on Zoom TV. In a series of rounds, involving registrations of the buddies online,...