Manpasand Beverages to expand India foot print

FMCG/Beverages

Manpasand Beverages to expand 

India foot print

      

Eyeing INR 1000+ crores sales by 2016; to ramp up production capacity

        Embarks upon 360 degree communication campaign

        Ropes in Sunny Deol to endorse its flagship drink ‘Mango Sip’

Mumbai, February 25, 2014: Manpasand Beverage Private Limited (MBPL), India’s leading fruit juice company launches its first brand campaign with cinestar Sunny Deol. The company will launch an integrated 360 degree communication campaign using TVC, digital and OOH.

MBPL sales crossed INR 300 crore mark last fiscal and aims to treble sales to Rs. 1000 crore by the FY 2016. The company currently has its presence across 20+ states, with a distribution and retail network of over 2 lakh+ outlets and over 2000+ dealers. The company has three manufacturing facilities, one each in Vadodara (Gujarat), Banaras (Uttar Pradesh) and Dehradun (Uttaranchal) with over 600 employees. MBPL also has plans to ramp-up all its manufacturing facilities to meet the growing demand for its products in the coming months. MBPL is planning to set up an all new state of the art facility in Vadodara, which will be the largest fruit juice facility in India and will set the benchmark. Additionally to address the international demand the company is setting up a facility in Dubai to cater to the growing global market.

The brand campaign by MBPL will be supported by a new television commercial featuring brand ambassador ‘Sunny Deol’. Various innovations for the brand campaign will use print, digital and out of home route to use all the touch points. The company is already in talks with Indian Railways to promote the brand across its network.

The new TVC is developed by ‘Vijayta Films’, highlights the national and emotional connect of Mango Sip as a traditional drink.

Speaking on the occasion, Shri. Dhirendra Singh, Chairman & Managing Director, Manpasand Beverages Private Limited, said, “We are proud to announce the launch of our first TVC and we are confident that through this campaign, Mango Sip will make inroads into the hearts of our customers. We at Manpasand are planning to increase our national reach through partners and franchisees. Currently the brand has significant presence across tier II and tier III cities and with this campaign we desire to make ‘Mango Sip’ as India’s preferred drink. We have already surpassed the INR 300 Crore mark for the brand ‘Mango Sip’ in last fiscal, and we are aiming to touch 1000+ Crore mark in the next two years.”

He further added, “Sunny Deol is an iconic personality and an inspiration to many, and there are many synergies between Sunny and the brand. Sunny has a universal, honest appeal and his fan following extends to everyone across age groups. We are convinced that the association will bring in customer closer to the brand.”

Present at the occasion, Cine star, Sunny Deol, said, “I am delighted to be a part of Manpasand brand and the new TVC. India is a mango loving nation and every sip of ‘Mango Sip’ promises to deliver true Indian mango experience to the consumer. The new TVC connects you to your roots and brings the innocence of childhood back at the same time reminds of responsibilities as a true Indian.”

The other products from the company which are equally well-known are Guava Sip, Apple Sip and Litchee Sip in the fruit beverage segment.

About Manapasand Beverage Private Limited: 

Manpasand Beverages (P) Ltd (erstwhile Manpasand Agro Foods), is a leading brand of fruit juices with market leading product brands like Mango Sip, Apple Sip, Guava Sip & Litchi Sip in the fruit beverages segment. In the fruit based soft drinks it has ‘Fruits Up’ brand of drinks. In the packaged drinking water its brand is ‘Pure Sip’ and for natural mineral water the brand is ‘Fons’. Manpasand Beverages, with its flagship brand Mango Sip, has a basket of 25 product variants. Mango Sip has grown to become the fourth largest mango drink brand in India. The company has carved a niche for itself with a strong presence in the tier-2 and semi-rural and rural markets in India. Over a decade, Manpasand has marked its presence with significant achievements and today commands a market leadership status through a number of market leading products, and its technology and people who bring broad product expertise with a strong focus on delivering quality products that meet the customer requirements.