Sidharth- Sonakshi-Akshaye starrer Ittefaq releases its promotional track
by Shrutee K/DNS
Mumbai: Saregama, one of India’s
leading music labels, releases the
promotional song of the film Ittefaq – ‘Ittefaq
se (Raat Baaki)’ on the Saregama
YouTube channel. The song is a reprised rendition of the popular track
‘Raat Baaki Baat Baaki’ from the Amitabh Bachchan – Parveen Babi starrer: Namak
Halal in 1982. Ittefaq is a rebooted version of the Yash Chopra 1969 suspense
thriller of the same name.
The new version ‘Ittefaq se (Raat Baaki)’ is re-interpreted
by singers Jubin Nautiyal & Nikhita Gandhi. Bappi Lahiri’s original disco
beats in the song has been given a modern groovy arrangement with a distinctive
lounge feel by the talented Tanishk Bagchi. While in the original song lyrics
were penned by Anjaan, Tanishk Bagchi has weaved additional pieces into the new
song.
The video
starring the three main leads, sets up the mysterious theme of the film.
Stylishly shot, and the music and lyrics complementing the mood, this is a
video that will surely get audiences hooked and intrigued.
Speaking about
the song and its reinterpretation in the modern day Ittefaq, Vikram Mehra – MD
Saregama India said, “Raat Baaki from the original Namak Halal is a timeless track whose
appeal cuts across generations. It is exciting that the iconic song has found a
fresh new sound and relevance as Ittefaq
Se, and is the promotional track of the film. We hope that this new version
of the song finds a brand-new audience with the youth of today, and matches
popularity of the old classic”.
Commenting on the launch of the promotional track, Venky Mysore, CEO, Red Chillies Entertainment, says, “With Ittefaq, we are
recreating a classic for today’s audiences and music has a very strong connect
with them as long as it doesn’t come in the way of the narrative. This song
adds to the overall mystery of the movie and gives the audiences a glimpse into
what to expect from the film. Ittefaq has been marketed using all platforms
aggressively so it can reach out to viewers across, being a songless movie with
a crisp run-time of 100 minutes, this catchy track is a part of the end
credits.”
Commenting on
the track and its video, Juno Chopra, Creative Producer, Ittefaq, says, “The new track Ittefaq se
is a groovy number but doesn’t have the usual dance moves in the video. It
carries forward the theme of the movie and maintains the element of mystery
that surrounds it. The music video is shot keeping the genre of the movie in
mind and doesn’t take away from the look and feel of the movie.”
“Raat
Baaki is an evergreen song. And we're presenting it to the millennials in the
way they like it... as a lounge track! With intrigue for the film building up,
this music video carries the intrigue factor one step further! And fingers
crossed, it'll be our yet another successful collaboration with SaReGaMa.”, says Apoorva Mehta, CEO, Dharma Productions The film - Ittefaq is a co-production of Red Chillies Entertainment, BR Studios &
Dharma Productions and is directed by Abhay Chopra. The film has recently released its trailer and has intrigued
the audiences aplenty. The movie is set to release on 3rd November.
Watch the full song on: http://bit.ly/ittefaqse
About Saregama India: Formerly known as The Gramophone
Company of India Ltd, Saregama owns the largest music archives in India, one of
the biggest in the world. The ownership
of nearly 50 per cent of all the music ever recorded in India also makes
Saregama the most authoritative repository of the country’s musical heritage.
Saregama has now expanded into other branches of entertainment – it is involved
in publishing.
ABOUT ITTEFAQ : Ittefaq starring Sidharth Malhotra,
Sonakshi Sinha, and Akshaye Khanna is co-produced by Red Chillies
Entertainment, BR Studios and Dharma Productions. The movie is murder
mystery-drama and is an adaptation of Yash Chopra’s 1969 hit film by the same
name. Ittefaq is slated for a theatrical release on November 3rd
2017.
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