DHFL Pramerica wins Award for Marketing Excellence in BFSI Sector


by Shrutee K/DNS

 The award recognizes DPLI’s performance on key parameters such as Creativity and Strategy for Behtar India 

Gurugram:  DHFL Pramerica Life Insurance’s campaign, ‘Behtar India’ has been felicitated for Marketing Excellence in the BFSI sector presented by the Times Network and endorsed by CMO Asia. The award was presented by former dean of IIM (A), Prof. Indira Parikh. The award recognizes the progressive change towards building a sustainable India.

Receiving the award, Mr. Anshuman Verma, Chief Marketing & Digital Officer, DHFL Pramerica Life Insurance said, “We are delighted that the Behtar India campaign of DHFL Pramerica Life Insurance has been conferred with the award for Marketing Excellence in the BFSI sector. We have a social responsibility to fulfill and need to make a positive contribution to society. At DPLI we are committed towards creating innovative opportunities that provide a platform for the citizens to contribute in building a sustainable India. This award bears testimony to our passion, drive and commitment towards developing a better India.”

Behtar India from DHFL Pramerica is an award winning social innovation campaign where India comes together to bring a change. The campaign has managed to attract different segments of society to work together in the fields of health, hygiene and environment. Started in the year 2017, Behtar India seeks the participation of schools and students and has so far reached out to more than 11, 00,000 students from around 900 schools across 200+ cities. The biggest interschool competition for a cause, the campaign also engages corporates as well as Individuals for making meaningful contribution to society.

The programme has received the support of the Union Environment Ministry and United Nations and as part of the initiative more than 59,000 Dengue protection kits have been distributed among the under-privileged students.

About DHFL Pramerica Life Insurance (DPLI)
DPLI is a joint venture between DHFL Investments Limited (DIL), a wholly-owned subsidiary of Dewan Housing Finance Corporation Ltd. (DHFL), one of India’s largest housing finance companies (the second largest in the private sector) and Prudential International Insurance Holdings, Ltd. (PIIH), a fully owned subsidiary of Prudential Financial, Inc. (PFI), a financial services leader headquartered in the U.S. DPLI represents the coming together of two renowned financial services organizations with a legacy of business excellence spread over decades.
DPLI has a pan India presence through multiple distribution channels which have been customized to address the specific insurance needs of diverse customer segments. The Company is committed to providing protection and quality financial advice to its customers. For further information on the Company, please visit www.dhflpramerica.com.

About DHFL
DHFL was founded in 1984 by Late Shri Rajesh Kumar Wadhawan with a vision to provide financial access for Indians to own a home of their own. Today, led by Mr. Kapil Wadhawan, CMD, DHFL, the company is CARE Triple A rated and reckoned as one of India’s leading financial institutions with a large presence across the country, in addition to representative offices in Dubai and London.
Throughout its years of growth, DHFL has stayed true to its core vision of financial inclusion, especially to the low and middle income customers across India. The company’s wide network, coupled with insights into local customer needs, has enabled the company to provide meaningful financial access to customers even in India’s smallest towns. With a strong business foundation, an extensive distribution network, proven industry expertise and a deep understanding of the Indian customer, DHFL is a respected and trusted financial services company in India with a concerted focus towards enabling home ownership to the low and middle income customer. For further information, please visit www.dhfl.com.

About PFI
PFI, a financial services leader with $1.366 trillion of assets under management as of September 30, 2017, has operations in the United States, Asia, Europe and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. Prudential International Insurance Holdings & Prudential Financial Inc. of the United States are not affiliated with Prudential Plc, a Company incorporated in the United Kingdom. In the U.S., PFI’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit http://www.prudential.com.

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