AVON ANNOUNCES THE LAUNCH OF THEIR INTERNATIONAL MAKE UP BRAND ‘MARK’ IN INDIA

Mark is targeted towards the millennials with a very trendy and innovative range of products

Saiyami Kher to be the face of the Brand in India

Avon, the world’s leading beauty brand, introduces their new makeup brand ‘Mark’ for makeup junkies. ‘Mark’ by Avon gives you the freedom to express yourself creatively and gives you the power to make an impact on the world. Saiyami Kher of ‘Mirzya’ fame has been introduced as the face of the brand in India.

Bringing together cutting-edge make-up, innovative textures, high pigment colors to help you push your boundaries, ‘Mark’ by Avon helps you create a long-lasting impression. The brand offers a very trendy and artistic palette with bold, vibrant shades and high-performance product range. Mark inspires you to experiment with your looks with the ‘it’ factor to awe the new age. With Mark you can create art with the most beautiful canvas …Your face! The new brand of bold colors, high quality, and versatile products truly inspires your inner artist and helps you to celebrate your own individuality through make-up by creating limitless looks.

Mark is available in Lip, Eye, Face and Nail categories.

Commenting on the association with AVON Bollywood actress Saiyami Kher said ‘’ As an artist, be it my work or my looks I love making my ‘Mark’. The brand gives me the confidence to experiment with my looks in my day to day work schedule and provide me the power to create something extraordinary. Mark is the brand which is completely edgy, and women will love to include in their makeup routine.”

Swati Jain, Marketing Director AVON Says ‘We are delighted to launch International makeup brand ‘Mark’ in India. Like the name, the brand promises to make a mark with its versatile and long-lasting product range. The brand is offering trendy range of products which help you to express yourself creatively with looks that make an impact.  Mark is about confident and fearless women like Saiyami (the new face of the brand in India) who love to express themselves creatively.”

The Mark range by Avon includes:

Lips:

Mark Epic Lipstick: Lipstick with a primer base and 50% more pigments, Available in 14 intense shades with the price of : INR 499

Mark Liquid Lip Lacquer Matte: Liquid lipstick with built in primer so that lipstick lasts for hours,  Available in 5 bold matte shades, and the price is: INR 599

Eyes:

Mark big gel paint pencil eyeliner: Glide on texture with long wear and provides bold, intense color. Available in 4 shades with attractive price of : INR 399

Mark big intense longwear kajal eyeliner: Kohl crafted with smudger for a smooth blend, Available in 4 shades with Rs. 359

Nails:

Mark 7-in-1 gel nail enamel: Comes with brilliantly bold high shine shades, Available in 11 bold shades Price: INR 249

Mark Gel Shine 7-in-1 filter finish nail enamel: With Holographic effect, Available in 7 shades Price: INR 299

Face:

Mark Magix on the go Primer: Lightweight, colorless, oil free primer perfectly preps your skin for the rest of your makeup Price: INR 799

Mark nude matte pressed powder: Reduce shine and gives natural matte finish Available in 4 shades as per different skin tones of Rs. 729

Mark nude matte makeup foundation: It gives natural matte finish and reduces shine, Available in 4 shades as per different skin tones Price: INR 899

About Avon: Avon is the company that for 130 years has stood for beauty, innovation, optimism and, above all, for women. With 6 billion dollars in annual revenue, Avon Products are sold through 6 million active independent Avon Sales Representatives worldwide. Avon Products include color cosmetics, skincare, fragrance and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques. Learn more about Avon and its products at www.avoncompany.com.