Bollywood actor Arjun Rampal
NEW LAUNCH
ARROW LAUNCHED SUPERLUXE ‘THE STITCH LESS SHIRT’ IN STYLE
First time ever. The Biggest Innovation
in the Apparel Industry
Arrow, the brand with a legacy of having dressed gentlemen for over 160 years and known for its innovations, has now launched the biggest innovation of all times – SUPERLUXE -The Stitchless Shirt, for the FIRST TIME ever in India – A shirt with no stitch!
In a bid to introduce the ARROW SUPERLUXE -The Stitchless Shirt, Bollywood actor Arjun Rampal whose name is synonymous, as being one of the most fashion forward actors in the country, today unveiled the brand’s latest innovation Arrow SUPERLUXE Stitchless Shirt at the new flagship store at Linking Road in Mumbai. Looking very dapper in an Arrow SUPERLUXE -The Stitchless Shirt, the actor made a sophisticated entry and stole the show.
A shirt is typically made from different pieces of fabric sewn together. This leads to creases on the seams, and manufacturers have been trying various ways to avoid this disadvantage and constant research led to the birth of a technology used in the Limited edition Stitchless shirt. The SuperLuxe technology that makes this feasibleadopts eco-friendly high polymer thermo fuse adhesive material on the seams.
At the launch event, Arjun Rampal said, “I have always believed that clothes maketh the man and blueblood brand ARROW with a 160 year legacy of dressing gentlemen across the globe have certainly mastered the art. The Arrow SUPERLUXE Stitchless Shirt is a limited edition luxury innovation from the brand that men across India are going to want in their wardrobe. I love the look and feel of it myself and it is a must have piece of premium clothing which perfectly match the sensibility of the stylish men of today!!!
Speaking at the launch of their newest innovation, Rishi Vasudev, COO, Arrow, Said: “Arrow believes in bringing the best to its customers and with the SuperLuxe: Stitchless shirt, it brings forth an innovation, which is the world’s most advanced technology offering 100% wrinkle-resistance; making it the most Flawless and Perfect shirt. The product is a revolution in shirt manufacturing and is going to change the industry.”
The product is engineered without a single visible stitch and the seams are fused eliminating the problem of creases and puckering on seams of shoulders, sides, collar or the placket. Adding to the contemporary styling are the buttons which too are snap buttons to eliminate sewing threads to complete the flawless look. The fabrics used are of the highest quality in 2 Ply cotton, which gives the shirt a very premium look.
ARROW showcased the A/W collection at the launch event and for the tech savvy consumer; the brand announced a Twitter contest where lucky winners tweeting #NoMoreStitches along with ARROW twitter handle @ArrowLife 1851 stood a chance to win SUPERLUXE Stitchless Shirts!!
Priced at INR 5599/-, Arrow stitchless shirts in 10 designs is a ‘Limited edition’ offering, making it a true collectible piece for the discerning man.
Arrow is available in all the major cities and towns across India. However, being a Limited Edition offering, SuperLuxe-the Stitchless shirt, is available at only select Arrow stores in Delhi, Bombay, Bangalore and Ahmedabad.
- In Bangalore, SuperLuxe, the Stitchless shirt is available at Brigade Road, Indiranagar 100 feet road, Orion Mall and Garuda Mall.
- In Bombay, SuperLuxe – The Stitchless Shirt, is available at Arrow exclusive stores at Linking Road, Colaba, Infiniti Mall Malad and Inorbit Vashi. .
- In Delhi, SuperLuxe – The Stitchless Shirt, is available at Arrow exclusive stores at Connaught Place, South Ex, Ambi Mall Vasant Kunj and Ambi Mall Gurgaon.
- In Ahmedabad, SuperLuxe – The Stitchless Shirt, is available at Arrow exclusive stores at CG Road and Alpha Mall.
Other than Arrow Exclusive stores, SuperLuxe from Arrow will be available exclusively with Retail Partners Shoppers Stop and Online Retailer Myntra.com
About Arrow
Born in 1851, Arrow is a blue blooded American brand – bold, timeless and elegant. For more than 160 years this symbol of quality and trust has ruled the hearts and minds of audiences. In India it was launched in 1994 and is today the only truly international menswear brand in India.
Known as the expert shirt maker since 1851, Arrow, in its glorious past has brought several innovations that changed the apparel Industry. Inventor of the world’s first detachable shirt collar, the world’s first shrink-free cotton shirt, introduced Stain free and wrinkle free concepts to clothing. Today, Arrow offers the best in class formals and has the following innovations in shirts:
1. Travel Series – Stain free. Wrinkle resistant shirts. Designed for those on the move.
2. Autopress Shirt – Wrinkle free shirt that stays crisp all day long.
3. Puraido – Japanese technology that provides superior wrinkle resistance with DP rating of 4.0
4. Handmade shirt – Made from Italian fabric, this exclusive shirt is handcrafted to precision by a single tailor.
5. President’s collection – a range of super-premium shirts in rich fabrics.
6. The Great White Shirt – A classic since 1851. Popular even today.
Arrow. Crafting the future of shirts since 1851.
Apart also has the following other sub-brands to cater to the lifestyle needs of the modern day professional:
- Arrow New York – Zero calorie work wear meant for the experimentative young professional. Made in slim fits and with international styling and designs.
- Arrow Sport – Leisure and weekend wear to live the American Sports lifestyle.
- Arrow Woman – Fashion formals for stylish urban women.
Today, this exceptional brand has a range that suits the corporate corner office decision-maker as well as it does the young professional who, someday, seeks to get there.
To connect with the brand: visit us on:
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