Shahrukh Khan Launches GOLDEN CARRERA COLLECTION

LIFESTYLE / PRODUCT LAUNCH

TAG HEUER UNVEILS THE GOLDEN CARRERA COLLECTION TO MARK THE GOLDEN JUBILEE OF ITS CARRERA SERIES

Brand Ambassador Shahrukh Khan felicitated leading Indian Directors with the TAG Heuer Carrera Calibre 5 timepieces. 

TAG Heuer, the unparalleled market leader in watches and chronographs celebrated ‘The Golden Era of Carrera’ by launching its new collection of golden TAG Heuer Carrera timepieces in Mumbai.

The Carrera series was launched in 1963 and was a creation of Jack Heuer - great grandson of the brand’s founder, for race-car drivers and motor racing enthusiasts. Jack Heuer was inspired by the Carrera Panamericana road race, which is considered the toughest in the world and it has been this inspiration that has led the Carrera on its iconic journey. To celebrate the Golden Jubilee, the brand launched its new collection of Golden Carrera timepieces.

The elegant reinterpretation of an enduring masterpiece, with maximized Carrera refinement and allure, this new Carrera series by TAG Heuer is powered by the supremely accurate Calibre 5 automatic movement. Created for the true connoisseurs of luxury, this collection has options in 18 carat Gold for those who like bling and 18 carat Rose Gold for those who like to keep in subtle. With options of rose gold or gold with steel and leather straps, details are stunning in their sophistication: hand-applied TAG Heuer logo, indexes and date window.

On the occasion, Brand Ambassador Shahrukh Khan was presented with the New Carrera Calibre 5 Rose Gold timepiece by Franck Dardenne, General Manager, TAG Heuer India.

With two in-house patented movements, TAG Heueris also celebrating the Art of Manufacturing this year. The intricacy and detailing required for ultimate precision that goes into the creation of every watch is a task. Every component has to come together at the precise moment in order to achieve the accuracy that a TAG Heuer timepiece is known for. It is this theme that was depicted through a visual and musical extravaganza presented by a live jazz band, wherein the band showcased how different musical notes come together one by one to create that perfect symphony.

Since the evening was all about celebrating the Art of Manufacturing and Creation, and given the long withstanding association that TAG Heuer has had with the world of glamour and movies, Indian Film directors who have created unconventional cinema were felicitated at the event. Leading Directors like Kunal Kohli, Punit Malhotra and Tarun Mansukhani were all gifted the latest Steel and Gold Carrera Calibre 5 timepiece by Franck Dardenne and Shahrukh Khan.

The evening was a star studded affair that had a large gathering off celebrieties and socialities who were seen enjoying cocktails and canapés.Amongst them were AchlaSachdev, Rashmi Nigam, Hamza Patel, Tanaaz Bhatia, PriaKatariaPuri, SidharthMalhota, VikramRaizada, Rahul Dholakia, Vishal Malhotra, Timmy Narang, Aly and YasmineMorani, SoumikSen and Indian Fashion Designer Manish Malhotra.

Brand Ambassador Shahrukh Khan said: "I am very excited about the latest Steel and Gold collection launched by TAG Heuer to celebrate the Golden Era of the Carrera. TAG Heuer is one of my longest associations of over a decade. I love the fact that TAG Heuer challenges the rules and thinks outside the box and I'm honored to be associated with such an iconic and forward-thinking brand.”

Speaking on the occasion, Franck Dardenne, General Manager, TAG Heuer, India: “TAG Heuer’s association with cinema goes back to the time Jack Heuer invented the FilmMaster, timing the duration of the film sequence in the 60s. It has been the gateway to reach the wrist of many actors, from Charlton Heston to Steve McQueen, through Clint Eastwood, and of course Shahrukh Khan. Carrera series prove that icons can reinvent themselves, that a long legacy is an incentive to go on innovating, creating. That is why we are happy to honour the promising directors.”

 

About TAG Heuer

TAG HEUER — Since 1860 — Founded in Saint-Imier in 1860 by EdouardHeuer, TAG Heuer has marked the history of luxury watchmaking, especially in the fields of chronographs and ultimate precision. A legend in prestige Swiss watchmaking and one of its most innovative Manufacture, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and wrist timepieces in the world. TAG Heuer is the world leader in high precision luxury chronographs with an unequalled mechanical accuracy of 1/10th, 1/100th, 1/1000th and even 5/10,000th of a second. In 2012, thanks to the lessons learned through these achievements, TAG Heuer won the world’s most coveted watchmaking award, the Geneva Watchmaking Grand Prix «Aiguille d’Or». From the Olympic Games in 1920 to its role as official watch and chronograph for the legendary Indy 500 race or for the Formula E, a new FIA championship of 100% electrically powered racing cars, today TAG Heuer is unrelenting in its quest for innovation, excellence, performance and prestige. This ambition is reflected in its partnerships with F1 Vodafone McLaren Mercedes team and its World Champion Jenson Button, with Audi Sport in the Le Mans 24 Hours and endurance races, and with the Automobile Club of Monaco for the prestigious Monaco Grand Prix. TAG Heuer is also a partner of Oracle Racing, the 34th America’s Cup defender and winner of the America’s Cup World Series 2012-2013. More than ever, the brand epitomizes prestige and performance through active and socially responsible partnerships with actress Cameron Diaz, actors Leonardo DiCaprio, Shah Rukh Khan and Chen DaoMing, and WTA tennis champion Maria Sharapova. Today, TAG Heuer develops and manufactures its own movement, the Calibre 1887, a chronograph with an oscillating pinion invented by Heuer in 1887. It also handcrafts the Monaco V4, a movement driven by belts, the Carrera Mikrograph, accurate to 1/100th of a second, and the Carrera MikrotourbillonS, a stunning double tourbillon on a 50Hz movement developed on the Mikrograph platform, and it just launched the MikroPendulumS, the first magnetic double Tourbillon. This exceptional level of watchmaking excellence has earned the company membership in the most exclusive circle of the Swiss watchmaking elite, the Fondation de la Haute Horlogerie (FHH). This year, TAG Heuer celebrates the 50th anniversary of its iconic timepiece, the Carrera.