Wrangler Flags off the True Wanderers3.0
Wrangler Flags off the True
Wanderers3.0
After a nationwide search for an adventurous pack
of bikers, Wrangler has found its top ten True Wanderers and they are
ready to take on the open roads and tough terrains that await them. Each of the
True Wanderers selected from thousands of entries received, was flagged off
from a Wrangler store in their city and will go on a week-long journey on 25th
April, 2014. From Mumbai, one of the ten short listed finalists is Wrangler
True Wanderer, Mr. Om Vaikul.
Mr. Om Vaikul was flagged off from the Wrangler store in Court chambers, S.V.Road,
Borivali (west) Mumbai .His zeal for freedom and adventure and passion
for riding certainly caught the jury’s eye. Selected by a panel of biking experts
on the basis of 5 criteria, the Mumbai boy has been offered a ride of a
lifetime by Wrangler. He will be styled in Wrangler Sun Shield range of
denims and tees and Silver Shield Denims.
Each rider will create his blog on www.truewanderers.in
and update it daily during his ride with photos,
videos and blogs about the day’s events and upload his road trip experiences. The
rider will be riding in his respective zone and will decide his own route plan.
A panel of biking experts would declare the winner based on the
quality of content generated and the experiences shared by each rider on his
blog as well as number of votes a contestant gets on his blog. The winner will
be gifted a Kawasaki Z800 and featured in a Wrangler advertorial. Last
but not the least, he/ she will be awarded the title of a Wrangler True
Wanderer 3.0.To know more about the event, log on to www.truewanderers.in or Wrangler facebook page www.facebook.com/wranglerdenims.
About Wrangler
The
heritage of Wrangler goes back literally a hundred years to 1904 when its
original manufacturers - the Blue Bell Company was founded. Since then,
Wrangler continues to inspire freedom, independence and self-reliance in its
wearers. Wrangler was the first modern day five pocket jeans to be test-fitted
and endorsed by real-life cowboy rodeos. The brand in India has come a long way,
from a cowboy image it has today truly evolved to an “Urban Cowboy” image which
is contemporary, fashionable yet rugged.
A part of VF
Corporation -the world's largest apparel company, Wrangler has found a loyal
consumer base in the Indian youth that swear by this unique fashion brand. This
high-fashion denim brand is available at exclusive stand-alone stores, leading
apparel stores and major department stores
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