92.7 BIG FM is all set Groove with QUEEN OF DANDIYA – FALGUNI PATHAK




92.7 BIG FM ASSOCIATES WITH THE

 QUEEN OF DANDIYA – FALGUNI PATHAK


INDIA’S LARGEST RADIO STATION GIVES LISTENERS 

A ‘BIG’GER NAVRATRI CELEBRATION THAN EVER BEFORE




As the sounds of the dhol and the dandiyas resonate across the nation, 92.7 BIG FM is all set to give its fans and listeners the chance to experience a magnanimous Navratri celebration. Organised by Wizcraft Entertainment the ‘Gionee Rangeela Raas Garba’ powered by Renault & Cause Partner – Litter Free – an initiative by Parle Products will be held from September 25th to October 3rd, 2014. Queen of Dandiya - Falguni Pathak will performing and is gearing up to entertain Navratri enthusiasts across Mumbai as they dance to the tunes of her singing LIVE!


As the exclusive radio partner for the event, 92.7 BIG FM will showcase some of Falguni's foot-tapping songs that have been especially created for this year's celebrations. While 92.7 BIG FM will give real-time updates from the event, the FM network will also conduct exciting contests in a bid to engage audiences. Listeners will also stand a chance to win free entry passes to Falguni's shows through multiple contests that will keep them engaged throughout.


During her visit to the 92.7 BIG FM studios today, Falguni stated “I’m absolutely thrilled to be associated with 92.7 BIG FM especially during an occasion as cheerful and auspicious as Navratri. I have been an avid listener of the music and shows on BIG FM and I’ve also been associated with the FM network earlier so this association takes me back to those moments.”
Falguni Pathak visited the 92.7 BIG FM studio and engaged with her fans and listeners of the popular radio network in an exclusive tete-e-tete. She spoke about her fondness for Navratri  and shared some of her favourite music tracks for this year’s celebrations.

Ashwin Padmanabhan, National Business Head, 92.7 BIG FM said, “We are extremely happy to announce an association with Falguni Pathak yet again, this year. Last we associated with her in 2012 and we received a tremendous response from listeners across the country. After all, Falguni is rightly the Queen of Dandiya. This year, we have added an extra element of excitement to the festival with LIVE contests at the venue amongst dancers and real time updates from the event for our listeners.  We are certain that this engagement will keep our audiences entertained throughout the nine days of Navratri.”


Speaking about the association with the Falguni Pathak Dandiya Festival, Mr. Arvind Vohra, India Head, Gionee Smartphones said, "We are delighted to be a part of the Dandiya Festival and promoting the spirit of the occasion. Dandiya is a major cultural event and a big crowd puller across age groups and presents us the perfect opportunity to engage with the enthusiastic audience. Gionee has evolved as a convergence of next generation entertainment and communication and we have always tried to be a part of shows and events catering to music, dance and entertainment"


Mr. Mayank Shah, Deputy Marketing Manager, Parle Products said “Navratri is one of Mumbai’s most popular festival and is celebrated with great fervor, excitement and grandeur. It is also the onset of many celebrations that the city witnesses. Hence Rangeela Raas  is a great platform to connect with our consumers as well as to kick start our Litter Free campaign.  We look forward to spreading our message of keeping the city and the environment clean. This is the beginning of many other initiative to control and manage waste in our country.”     


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