Usha International salutes women
Usha International salutes
women
with the ‘never say die’ spirit
New
Delhi, 10 September, 2014: USHA International,
a proud partner of the biopic, Mary Kom, celebrates its association with the
film and women empowerment in the presence of Priyanka Chopra today at The Hab
by Usha. Usha International’s
association with the film, which is an ode to the boxing powerhouse Mary Kom,
reinforces Usha's efforts in partnering with initiatives that empower women through
sports and skill development.
The event at the Hab today witnessed some electrifying
action, with Priyanka Chopra’s power packed punch, reflecting the spirit of the
movie. Priyanka Chopra also felicitated
two women entrepreneurs from Usha Silai schools which is a rural livelihood initiative.
On the occasion, Priyanka Chopra was gifted an embroidered face portrait
created on an Usha Janome automatic sewing machine.
At the event, Priyanka
Chopra said, “It is very encouraging to see how Usha International has been
instrumental in empowering women by creating women entrepreneurs in the rural
space through the Usha Silai school initiative, not only in India but also
making an effort of reaching out to rural women in our neighbouring SAARC
nations.”
Chhaya
Shriram, Director, Usha International Limited, said, “At Usha, we have always
believed in making the lives of women better, not just through our innovative
products but with various focused initiatives such as Usha silai schools and
sports events. Partnering with Mary Kom, the film is a natural extension of our
core belief of empowering lives through skill development and sports.”
Usha
Silai school programme is a pan India community based social initiative initiated
in 2011. The programme aims at empowering women from marginalized sections of
the society by teaching them sewing skills and making them entrepreneurs,
thereby enabling them to earn a livelihood. As of July 2014 there are 3800 Silai schools
operational in India and 100 schools in Nepal, teaching sewing and design
skills to women through structured courses designed by fashion industry
professionals. Usha has also been actively supporting sporting initiatives
namely the Mawana Marathon, Ultimate Frisbee, Golf, Cricket etc. For more
information please visit www.ushainitiatives.com
About USHA International:
Usha International Ltd., is a trusted
household consumer durables company with a turnover of about Rs.2000 crores today. All
the products including electrical kitchen appliances, fans, sewing
machines, power products, water coolers and dispensers, inverters and auto
components are marketed under the ‘Usha’ brand name. Building on its 75+ year
old heritage with knowledge and vibrancy of today, the company has grown from
strength to strength developing an infrastructure of 16 location offices, 64
company showrooms, 34 warehouses and 220 service centres backed by an
in-house customer call centre. Headquartered at Gurgaon, Usha has
overseas offices in China and Sri Lanka. For more information please visit: www.ushainternational.com
About The HAB by Usha
The Hab by Usha, is a signature sewing experiential
store and haberdashery. It is a one stop shop for all sewing needs, offering
hobby sewing activity, workshops and training and understanding of the Usha
Janome range of automatic computerised, electronic and zig zag machines. In
addition the Hab has a unique display and sale of sewing accessories like
sequins, beads, threads, buttons, lace, borders and more sewing tools, books,
patterns and DIY kits. For more
information please visit www.thehab.in
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