Justicia Legal

Ms. Esha Paresh Patel, Senior In-House Associate handles the non-litigation department for Justicia Legal. She counsels and imparts legal advice to clients on various issues, and also supervises the legal management 

of the firm.

Where should you be spending your legal marketing time?

Generally, a good clientele is the consequence of best operation techniques and utilisation of legal marketing. The basic principle for marketing is the purest form of satisfaction of the requirements of the client with total approval of the client’s needs which involuntarily lead to the desired marketing without surplus efforts. And this can be achieved only by being obstinate about one word and that is “Commitment”.

Nothing is wasted when it’s done with commitment and everything is a chaos when done without commitment.

                                   -Esha Patel

                               (Senior In-House Associate for justicia Legal)

Guidelines for general principles of legal marketing:

·        Clarity: You need to be clear about your particular law practice; what areas you practice in, or want to practice in, how much business you have now in each area and how much business you want in each area.

·        Management: Create a written marketing plan. It can be a Word document, a spreadsheet or a rough agenda which is prepared using inputs from the entire team in order to plan out the ‘Plan of Action’ for the coming quarter of the year. The important thing is that you set out clear legal marketing goals with the specific action steps necessary to reach each goal.

·        Timelines: You also must follow a definite timeline for completing each action as per the set goals, without any delays, unless totally inevitable. Completion of timely targets is the best way to hold onto clients and retain you in their good books.

·        Consistency: Following a marketing plan always and uninterrupted is the best way to deal with obstacles and develop skills of better business development opportunities in the long run. Some types of legal marking, such as networking, require a significant amount of time to develop prospective clients into potential clients. A poor marketing plan followed constantly will surpass the best marketing plan followed variably.