The Austrian National Tourist Office



Annual 

Roadshow 

of 

The Austrian

 National 

Tourist Office 






The Austrian National Tourist Office held its annual roadshow from the 3rd -5th of February 2015. Delegates from local tourist boards, incoming agencies, attractions, hotels and travel partners were part of the roadshow to showcase Austria as a destination for summer 2015.
The roadshow was held in 3 cities; Mumbai, Chennai and Delhi and was a huge success, with close to 400 agents attending collectively. Press events were held in Mumbai and Delhi, Mumbai Press event: 2nd February, Mumbai B2B roadshow for agents and tour operators: 3rd February.  Chennai B2B roadshow for agents and tour operators: 4th February, Delhi B2B roadshow for agents and tour operators: 5th February ,Delhi press event: 6th February. 


topic: Austria - your client';s dream destination for summer 2015
USPs:
  

 Diversity of culture, Diversity of landscape  

 365 days of fun in the snow, Youth  
 Hospitality, Safety

We also had a soft launch for our new innovative game App, “Austria Snapshot Adventure” which will soon be available to downlaod on the “App store” as well as “Google Play”. We will also be giving away dream holidays for Four over the next 3 months though the app.

Participants at the roadshow:


 Vienna Tourist Board 
 Austria Trend Hotel

 Pegasus Incoming
 Tourist Board Salzburg City

 Panorama Tours Incoming
 Tourist Board Zell am See-Kaprun 
 Tirol Tourist Board
 Innsbruck Tourist Board
 Swarovski Crystal Worlds

Austrian Railways
 Mozart Orchestra Vienna

 Vorderegger Travels
 Nordkettenbahnen
 Eurotours
 Aaron Hotels
 Austrian Airlines

In addition we also had a Tirol destination presentation in Ahmedabad for the first time on the 31st of January which was attended in large numbers by the Ahmedabad Outbound agents. Keeping in mind the growing importance of Ahmedabad as an outbound market, we look to fortify this further with a roadshow in Ahmedabad during our next workshop series.

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