NIVEA MEN Launches new Product NIVEA Body Deodorizer with Bollywood star Arjun Rampal

LIFESTYLE / PRODUCT LAUNCH



Arjun Rampal launches unique 
NIVEA MEN Body Deodorizer for 
the Indian Male







BY Shrutee Kate/DNS

Mumbai (India), June 13, 2015: Bollywood star Arjun Rampal, face for the NIVEA MEN range of products, launched its new product, the NIVEA Body Deodorizer. “It is a unique product and I am happy that finally a world leading brand like NIVEA MEN has decided to customize its products for the Indian market, said Arjun Rampal. The Body Deodorizer gives me day long protection from bad body odour with just one use and I no longer have to worry about having to freshen up at every shoot”, he added. The new NIVEA Body Deodorizer has been developed in the high tech research labs of Germany’s Beiersdorf AG, the world leader in Skin Care and the parent company of NIVEA, and the testing and refining of the formulation and packaging were done in the labs of NIVEA at Sanand, Gujarat. 


So when is a deodorant not a deodorant but a deodorizer? “When it is not about spraying on shirt, but about using it directly on skin. It’s not about re-spraying after every 2 – 3 hrs, but about spraying just once a day in the morning for day long odour control”, replies Rakshit Hargave, Managing Director of NIVEA India. “Where ordinary deodorants require the consumer to use them multiple times during the day, The NIVEA MEN Body Deodorizer has the intrinsic capability of being able to prevent bad body odour (BBO) for the entire day, through just a single use”, he adds.

No more having to run-off to the bathroom and spraying yourself before stepping out for a meeting or going in the lift. No more having to constantly feel insecure about your body odour and people’s reactions to it. One spray at the beginning of your day and you are done for the day! Smell good, feel good and perform great!
Another endearing property of the NIVEA MEN Body Deodorizer is its skin-protection ability. Elaborating on this Rakshit says, “The skin-friendly deodorizing formula is the best ever from NIVEA, formulated after years of research and insights into the Indian Male Skin type and its specific characteristics”.

The NIVEA MEN Body Deodorizer will be available in 120 ml gas free packs with two distinct fragrances Ice Cool and Energy. Priced at Rs. 250, the roll out begins with modern retail outlets in Mumbai and Delhi and then to other top metros of India over the next one year. NIVEA has developed a communication program for the Body Deodorizer centred on the theme of #BanBodyOdour. Based on this theme NIVEA is unleashing an integrated 360° marketing campaign across Television, Print, Digital and Social Media.




“I feel very strongly about bad body odour and completely advocate banning it from our lives”, says Arjun. “People have to realise the bad body odour is not only punishing their friends and colleagues, but is also affecting them by alienating them from their social and professional circles”. “While most competition brands are about fragrance & social attractiveness, majority consumers use a deodorant to mask body odour. They spray deodorants on shirt as perfume surrogate. Body Deodorizer from NIVEA MEN is a new age product designed to be used on skin and gives day long odour protection in one use”, says Sunil Gadgil, Director-Marketing for NIVEA.

The NIVEA MEN brand is one of the key players in the Rs. 1800 crore deodorant market with close to 11% market share in modern retail. The brand’s product range includes NIVEA Men Face Wash, NIVEA Men Face moisturizer, NIVEA Men shower gels, NIVEA Men deodorants, NIVEA Men After shave, and NIVEA Men shaving cream. For more details, click on http://www.niveamen.in

NIVEA India, founded in 2005, is fully integrated with the international supply network and also has a network of third party manufacturers to cater to the skin and personal care needs of the Indian market. The factory will bring the NIVEA brand closer to the market and address Indian consumer needs faster.  NIVEA’s product range in India includes bath care, body care, deodorants, face care, men's care and lip care. 

About Beiersdorf AG

Beiersdorf AG is a leading producer of innovative, high-quality skin care products and has over 130 years of experience in this market segment. The Hamburg-based company has over 17,000 employees worldwide and is listed on the DAX, the German benchmark equities index. Beiersdorf had sales of €6.3 billion in 2014. NIVEA, the world’s No. 1 skin care brand*, is the cornerstone of the company’s brand portfolio, which also includes brands such as Eucerin, La Prairie, Labello, and Hansaplast. Beiersdorf’s wholly owned affiliate tesa SE, another globally leading manufacturer in its field, supplies self-adhesive products and system solutions to industry, craft businesses, and consumers.

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