CaratLane launches Design Incubator India’s first programme to seek Design preneurs

Inviting all aspiring jewellery designers to submit their design entries and stand a chance to win an all encompassing, 6-month paid internship at CaratLane’s Mumbai office 

Winners will get to launch a collection of their jewellery while working as part of the CaratLane design team and get a stipulated royalty from the sale of the designs

by Shrutee K/DNS

CaratLane, India's leading omni-channel jeweller announced the launch of afirst-of-its-kind initiative by any jewellery brand in India to support ‘design’ prenuers’ to bring individual talent into the industry. CDI will nurture jewellery designers with a6-month mentor ship  hands-on training from industry experts and adeep understanding of the entrepreneurial role of design in business.Designers will not only witness their work of art take shape into real jewellery but will also be appreciated with paid rewards and a certain royalty to be earned from the business drawn by their creations.

Announcing the launch, Mithun Sacheti, Founder & CEO, CaratLane, said,“Jewellery designers today find it increasingly difficult to find a breakthrough into the industry. There is a lot of design talent in India, but many designers find it a challenge to give shape to their ideas in the form of actual jewellery collections. CaratLane’s Design Incubator has been conceptualized to mentor talented designers create designs that have consumer relevance and nurturing their entrepreneurial spirit to get a complete business perspective on it.”

CDI is an unparalleled platform to create ‘design’ prenuers’ and with a recognizable and trusted platform — not just a design competition but a design and business incubator that isassessed by a team of professionals to help talented designers in their artistic and entrepreneurial growth.

To participate, users need to visit the website www.caratlane.com/design-incubator,download the brief and then submit their designs. After submitting their designs CaratLane team will evaluate each submission &shortlist few entries. Entries will be assessed on 3 parameters:Design(concept, aesthetic impact, creativity and innovation), Technique(wear ability, functionality, pricing and technical excellence),Marketing(storytelling and presentation). The deadline to submit is on or before November 02, 2016.

To know more visit: www.caratlane.com/design-incubator

About CaratLane: CaratLane, India’s 1st true omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan. Recently in July, 2016 CaratLane got into a strategic investment deal with the Titan Company, a Tata Group organisation.

CaratLane was incepted with a courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. As a 21st century jewellery brand, CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’beautiful, drawing out her compelling individuality, inner confidence and self-esteem.

CaratLane is known for its signature jewellery-buying experience across all platforms. Along with the website which is India’s largest online jewellery destination, CaratLane has over 13 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy.

Further,in 2015, CaratLane launched its first-ever revolutionary virtualtry-on app – the Perfect Look App – which enablesjewellery buyers to try multiple pieces without, literally, having toputting them on. CaratLane integrates the StreamLane™ system toeliminates inefficiencies from the supply chain. It keeps theoverheads low and enables CaratLane in efficient delivery, along withbringing forth savings of up to 30% to customers, over retail costs,without compromising on quality.

Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24X7 attoll-free number 1-800-102-0103. Visit www.CaratLane.com