‘Grado’ brings in Beau Brummell’s Charm at Lakme Fashion Week 2019
Mumbai, February 2019: Well revered for its quality
and a leading name in the Fabric and Apparel Industry, GRADO from the House of GBTL and OCM took fashion industry by storm
with their first ever showcase for Menswear
at Lakme Fashion Week Summer/ Resort’19’. In association with top fashion designer, Ashish N Soni, the
collection was an Ode to Beau Brummell, who is often known as ‘The Father of
Men’s Fashion’. The prestigious event was held at Jio Garden, BKC on 1st February, 8 pm.
GRADO utilized this opportunity to present a unique array of fabrics through
the combination of superior products with superior designs.
Associating
with Lakme Fashion Week for the first time, mega textile brand, GRADO, wowed
the ramp with its refreshing new range of designs for the ‘New-Age’ man. In
alliance with top fashion designer, Ashish N Soni, the inherent expertise of
the brand resonated throughout the collection - with multiple use of stripes, checks, plaids and solids.
GRADO’s
latest collection brought an element of style and substance with a mix of
blends at play in this collection - from soft cottons, poly blends with sheen
to the royal wools and micro / macro structures being in prime focus. Interesting
weaves were bold chalk stripes, ‘Prince
of Wales’ checks, window-pane plaids; also a diverse spectrum of colours from a
range of soft pastels and other bursts of bright colours.
Lakme
Fashion Week is the most prominent platform to showcase the best collections to
the world of fashion. India’s best & leading fashion designers showcase
their upcoming collections to the world of fashion. This year, LFW kicked off
its Summer / Resort '19 with an exciting mix of reputed designers, #GenNext and
Emerging Designers. It has brought the best that fashion has to offer with
stellar Summer collections. The
garments spanned across a range of diverse occasions such as office wear,
formals, resort, casuals, sporty, ethnic and much more. Designed for the
contemporary and the modern. Apart from the plain vanilla designs, the garments
also included ultra-flare trousers, shorts, single-button double-breasted suit
and much more!
Speaking
about the association, Mr. Rajendra
Agarwal, Mentor, GRADO said, ‘We are delighted to make our fashion show
debut at Lakme Fashion Week S/R 19’. Ever since the launch of GRADO, it has
been our endeavour to constantly innovate and create masterpieces for the world
of textile and fashion. This has also enabled GRADO to garner the trust of the
consumer as a fashion forward brand. The alliance with Ashish N Soni and his
fabulous designs has been translated beautifully with our collection that
adheres to prominent global fashion trends. Our fabrics are really world-class;
teamed with Soni’s innate ability to transform them into equally fascinating
ensembles. The range is versatile and will appeal to a large audience.” Commenting
about the association, Fashion Designer
Ashish Soni said, “I am very happy to have associated with GRADO Fabrics
for their first ever show at Lakme Fashion Week S/R’19. I think the fabrics are
absolutely stunning and the drape is impeccable. We are all pleased with the
end result. This collection, in modern and contemporary manner, is an ode to
Beau Brummell who many consider to be the father of men’s fashion. I thank the
GRADO team for their constant support and for the synergy between both our
teams. It has been a great pleasure to work with them for this association and
I look forward to more of such collective unity between fashion, style, comfort
and aesthetics.”
About GRADO by GBTL and OCM: GBTL
& OCM, two heritage brands, have launched a New-Age Brand called ‘GRADO’.
With the advent of ‘GRADO’ and the combined star wattage of the greatest celebrity
of Indian cinema, Mr. Amitabh Bachchan as the Brand Ambassador, Brand ‘GRADO’
is all set to usher a successful new wave in the Luxury Fabrics & Apparels
industry. GRADO
caters to maximum product segments and across a range of price points so there
is something for everyone under the brand name ‘GRADO’. From an
end-consumer viewpoint, the composite Power Brand ‘GRADO’ offers a rich
repository of fabrics and apparels to choose from, namely, Wool, Wool blends,
PV, PV blends and Cottons.
ABOUT LAKME FASHION WEEK: Lakmé Fashion
Week is jointly organized by Lakmé, the number one cosmetics and beauty
services brand in India and IMG Reliance Ltd., leader in sports, fashion and
entertainment marketing and management. It has been
conceived and created with a vision to "redefine the future of fashion and
integrate India into the global fashion world." It is organized twice every year.
This
year, it kicks off Summer/Resort '19 with an exciting mix of #GenNext and
Emerging Designers. Lakme
Fashion Week S/R '19 will bring you the best that Indian fashion has to offer
with stellar Summer collections presented by an exciting mix of Established and
Emerging Designers. The
best minds in the fashion industry come together once again for an
#allinclusive Lakme Fashion Week S/R '19. Lakme
Fashion Week S/R '19 will celebrate fashion in all its forms, beyond the bias
of beauty, gender, age and ethnicity, while paving the way for a more
sustainable fashion future.
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