UNITED COLORS OF BENETTON CELEBRATES VALENTINE’S DAY WITH #UNITEDBYCOLORS
by Shrutee K/DNS
Mumbai, 11 February 2019: Celebrating its core values of diversity, inclusivity and equality, United Colors of Benetton marked the first Valentine’s Day, following the decriminalisation of Section 377 with #UnitedbyColors. Benetton’s new communication was unveiled at the iconic Linking Road store by the nation’s current rage, Vicky Kaushal in the new eclectic Spring Summer 2019 collection. Much like the brand marks the onset of Spring and all things happy with its energetic collection, this Valentine’s Day celebrates the triumph of hope and embraces love of every kind. As an ode to the victory of Love, the Benetton stores across the country are adorned in rainbow colors.
The zest in the air was palpable as guests arrived to witness a celebration of love, miscellany and dissimilitude; values that are reflected in the brand’s Spring Summer’19 collection. Commenting on the occasion, Mr. Sundeep Chugh, CEO & MD, Benetton India said “Benetton is an all-encompassing brand and inclusivity lies at the very core of our being. 14th of February this year deserves a special celebration as it marks the victory of love, hope and persistence. At Benetton, we have always believed in the philosophy of Love is Love and Fashion for All, and this is our unique way of celebrating our philosophy with our customers – the true brand custodians.”
Infusing the evening with the right dose of style and energy was the national sensation Vicky Kaushal. Sharing his excitement on the special occasion and styled in Benetton’s latest high-on-style collection, Vicky Kaushal said“Benetton is the perfect example of a brand that recognises the need to be inclusive and reflects the broader changes in society. The new collection is a celebration of diversity in love with colors. I am happy & proud to be a part of this initiative by Benetton India to celebrate Love is equal for all.” The event also marked by the reveal of United Colors of Benetton’s Spring Summer’19 collection. The collection consists of a variety of classic designs in florals, stripes, quirky tees and bold prints in an array of colors and high quality fabric. This season’s collection is all about mixing up colors and prints, with pastels making a rich recurrent story and warm shades that are reminiscent of the autumn gone by. The Spring Summer’19 collection encapsulates the essence of Italian fashion with contemporary prints, dynamic denim themes and fun soft floral prints.
About Benetton Group and United Colors of Benetton: Benetton Group is one of the best-known fashion companies in the world, present in the most important markets with a network of about 5,000 stores. A responsible group that plans for the future and lives in the present – with a watchful eye to the environment, to human dignity, and to a society in transformation – the Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work. These values are reflected in the strong, dynamic personalities of the United Colors of Benetton and Sisley brands. United Colors of Benetton’s commitment to social issues has always been a central feature of the brand that, through its communications campaigns and collaborations with leading non-profit organizations, makes the public reflect on social issues of universal relevance.