Walk into a Cinépolis Cinema for impeccable customer service
Cinépolis launches a first-of-its-kind
Bollywood inspired Care Campaign to showcase its focus on Customer Service
Mumbai, May 22nd, 2019:
Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre
circuit in terms of attendees has launched a new campaign, highlighting their
focus on customer service. A video capturing the essence of Cinepolites always
going the extra mile provide the best customer service to its patrons, has been
launched as a part of the campaign.
With the constant endeavor to offer
World class cinema experience, Cinépolis has taken the route of hyperbole through
a Bollywood themed musical video. The musical sees the Cinepolites make a note
of every consumer reaction and need and be the first to cater to them through
entertaining dance routines and stunts. This initiative intends to create an
intimate connect with the consumers by showing that impeccable customer service
is at the heart of the brand’s functioning.
Speaking on the
landmark occasion of the mascot launch, Devang
Sampat, Director – Strategic Initiatives, Cinépolis India said, “Customers are at the center of everything we
do and as a brand we unite to go the extra mile to provide the best customer
service in the Industry. Through our Care Campaign video, we want to directly connect
with our patrons and showcase all we have to offer; once you step into the
world of Cinépolis, we will take care of the rest!”
The brand also
offers a continuous customer engagement program through ‘Club Cinépolis
Program’ that allows the patron to earn and burn points on movie tickets and
F&B and has exclusive benefits of special screenings, meet & greet with
stars and much more. Adding to the endeavor to uplift the in-theatre
experience, the flagship F&B brand from Cinépolis, Coffee Tree offers a
gourmet menu of delectable food and beverages offering a plethora of cuisines
from Italian to Mexican. Cinépolis extends a contemporary approach which
seamlessly weaves the entire range of cherry-picked cinema formats from across
the world under one roof offering an unmatched experience to all movie patrons.
The Customer
Service campaign can be viewed at https://www.youtube.com/watch?v=Kgv-V7GXiNo
About Cinépolis India: Cinépolis India is a wholly owned
subsidiary of Cinépolis and is the 1st international exhibitor in India. The
company currently operates 374 screens under the brand names of Cinépolis,
Cinépolis VIP, and Fun Cinemas. Cinépolis operates India’s biggest Megaplex –
15 Screen Multiplex in Pune and has brought innovative concepts to exhibition
Industry in India. Cinépolis also offers multi-benefit loyalty program- ‘Club
Cinépolis’, to enhance customer experience and increase loyalty. Club Cinépolis
offers free registration, earning and burning of points, invite to
pre-screening of movies and star visits. Cinépolis India has been awarded with
“Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in
2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer
– Entertainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015,
‘Best Marketing Campaign of the Year’ award at the Making of Developed India
awards 2017. In 2018 Cinépolis has been awarded with ‘Best Multiplex –
West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global
awards for Retail Excellence. In 2018, Cinépolis India has been awarded with
“Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired
Retailer – Entertainment at Indian Retail Forum 2018.
About Cinépolis: Cinépolis was founded in Mexico in
the city of Morelia, Michoacán in 1971. Today it has positioned itself as the
world’s 2nd largest movie theater circuit in attendance, operating 759 cinema
complexes, 6016 screens and over 1.1M seats across 17 countries worldwide. It
was the first cinema exhibitor in the world to pioneer the concept of luxury
movie theatres, establishing the first luxury theatre experience in 1999 in
Mexico City. Cinépolis aspires to provide its guests with the best overall
experience in film entertainment and employs a global workforce of more than
39,370 people to support its mission. Cinépolis plans to continue to
revolutionize the industry for years to come.
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