Cinépolis’ Launches its Fun and Vibrant Mascot: The CinéBoy

by Shrutee K/DNS

Cinépolis, India’s 1st international and the world’s 2nd largest movie theatre circuit in terms of attendees, continually curates new interesting initiatives to delight their consumers. Taking this focus a step ahead, it launched a new and very special addition to the Cinépolis family- CinéBoy! The new mascot embodies and personifies Cinépolis’s ethos of fun and entertainment, making him the perfect guide for the patrons in their cinematic journey.

With the constant endeavor to introduce new engaging initiatives, CinéBoy- a young, vibrant and likeable mascot has been introduced to breathe life into the communication around cinema etiquettes on the big screen. CinéBoy, the new face of Cinépolis will be seen introducing all the dos and don’ts of the cinema including the announcements around national anthem, exits available, online booking and phone etiquettes to name a few.

Speaking on the landmark occasion of the mascot launch, Devang Sampat, Director – Strategic Initiatives, Cinépolis India said, “One of the key focus for Cinépolis as a brand is constantly innovating to enhance the movie watching experience for our patrons. Our new mascot, CinéBoy has been designed to innovatively engage with our patrons to ensure a seamless movie experience and share the mandatory cinema announcements on the silver screen. I look forward to see our patrons enjoy the addition of this exciting new element in the Cinépolis experience.” Brands today continually look out for new and different ways to connect with consumers. The newly created Cinépolis property, CinéBoy has been designed with the objective of creating an intimate connect with consumers through his vibrant and lovable personality. The mascot can also be leveraged by brands to innovatively communicate their announcements through cross promotions, associations etc.

The brand also offers a continuous customer engagement program through ‘Club Cinépolis Program’ that allows the patron to earn and burn points on movie tickets and F&B and has exclusive benefits of special screenings, meet & greet with stars and much more. Adding to the endeavor to uplift the in-theatre experience, the flagship F&B brand from Cinépolis, Coffee Tree offers a gourmet menu of delectable food and beverages offering a plethora of cuisines from Italian to Mexican. Cinépolis extends a contemporary approach which seamlessly weaves the entire range of cherry-picked cinema formats from across the world under one roof offering an unmatched experience to all movie patrons.

About Cinépolis India: Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company currently operates 377 screens under the brand names of Cinépolis, Cinépolis VIP, and Fun Cinemas. Cinépolis operates India’s biggest Megaplex – 15 Screen Multiplex in Pune and has brought innovative concepts to exhibition Industry in India. Cinépolis also offers multi-benefit loyalty program- ‘Club Cinépolis’, to enhance customer experience and increase loyalty. Club Cinépolis offers free registration, earning and burning of points, invite to pre-screening of movies and star visits. Cinépolis India has been awarded with “Most Admired Retail Launch” in 2010, “Most Admired Retailer – Innovation” in 2011, “Fastest Growing Multiplex Chain” in 2015, “IMAGES Most Admired Retailer – Entertainment” in 2015, “DLP CineAsia Marketing Achievement Award” in 2015, ‘Best Marketing Campaign of the Year’ award at the Making of Developed India awards 2017.  In 2018 Cinépolis has been awarded with ‘Best Multiplex – West’, ‘Best Multiplex – South’ and ‘Fastest Growing Chain’ at the Global awards for Retail Excellence. In 2018, Cinépolis India has been awarded with “Most Trusted Brand of the Year” at Big Cine Expo 2018 and Images Most Admired Retailer – Entertainment at Indian Retail Forum 2018.

About Cinépolis: Cinépolis was founded in Mexico in the city of Morelia, Michoacán in 1971. Today it has positioned itself as the world’s 2nd largest movie theater circuit in attendance, operating 759 cinema complexes, 6016 screens and over 1.1M seats across 17 countries worldwide. It was the first cinema exhibitor in the world to pioneer the concept of luxury movie theatres, establishing the first luxury theatre experience in 1999 in Mexico City. Cinépolis aspires to provide its guests with the best overall experience in film entertainment and employs a global workforce of more than 39,370 people to support its mission. Cinépolis plans to continue to revolutionize the industry for years to come.