GIANTS OF FOOTBALL REUNITE AS ADIDAS AND ARSENAL
Mumbai, July
1st 2019: May 4th 1994, venue – The Parken
Stadium, Copenhagen and occasion - the prestigious European Cup Winners’ Cup
Final – Arsenal vs Parma. In an evenly balanced game, Lorenzo Minotti miss-hit
an overhead clearance and Alan Smith, sporting the scarlet red adidas Arsenal
jersey, capitalized on the error, beating Luca Bucci with a left-footed volley
that won Arsenal, their second European Cup Winners’ Cup. It was a fitting
culmination to a glorious partnership between two footballing giants – adidas
and Arsenal.
It was a glorious era, and now after 25 years adidas and
Arsenal are back together to create history again and write a new chapter of
success that aims to continue the winning legacy of the two giants. In the
eight years (1986-1994) that adidas and Arsenal partnered with each other, in
the past, the club enjoyed great success, amassing two league titles, two
League Cups, an FA Cup and the European Cup Winners’ Cup.
To commence the partnership, adidas will launch the Arsenal Home Jersey, which
is inspired by the iconic Arsenal jerseys from the past and celebrates the
club´s authenticity with an elegant and fresh look. Revealing a fresh new home
strip design, that nods to the iconic adidas shirts of the past with a
distinctively modern twist, the debut collection sets the tone for an
innovative new partnership. The 2019/20 home kit kicks off the brand-new
partnership between adidas and Arsenal, which aims to push the club forward
both on and off the pitch.
The
all-new kit design for the 2019/20 season features a classic all-over red body,
complimented by popping white sleeves and contrasting collar. The white high
collar design is emblazoned with a central red stripe and black trimming. This
design is repeated on both sleeves and the distinctive three stripes run across
the shoulder in bright white.
“The partnership with Arsenal FC is a statement of
intent and strengthens our position as the leading sports brand. adidas and
Arsenal have a rich and successful history, and we are excited to write a new
and successful chapter with the club. We are bringing back the history as an
inspiration in our jersey design which the fans would love.” said Manish Sapra,
Senior Marketing Director, adidas India. Arsenal has a substantial fanbase in India and is second
only to Manchester United in terms of the fan following. The club has a global
fan base, consisting of 37 million Facebook followers, 14.5 million twitter
followers, and 14.4 million followers on Instagram. With this partnership
adidas now has a formidable portfolio of
the top European clubs and enjoys a strong Share of Voice in the Premier League
with the two biggest clubs – Arsenal and Manchester United.
Kapil Sathe, Head of the Arsenal Pune Supporters club, said, “We are looking forward to the
team sporting the adidas three-striped jerseys in the coming season. adidas and
Arsenal both have a rich football heritage and we hope this partnership
inspires great football from the team on the pitch.”
To give Arsenal fans in India, a reason to celebrate,
adidas India will also launch a special consumer promo, wherein two lucky
Arsenal Fans shall get a chance to fly to the Emirates Stadium to watch a
Premier League Game. The Home
Jersey shall be available for purchase starting 1st July, across the
leading adidas stores, in India and on shop.adidas.co.in . It shall retail at
INR 4,999 for adults and INR 3,799 for kids.
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