Pedigree announces Brett Lee as new brand ambassador.
CORPORATE
Now Brett Lee in a brand new avatar as ‘Pet Lee’
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| Brett Lee Brand Ambassador of Pedigree India |
Mumbai 1st March 2013: “Everything we do is for the Love of Dogs” - that is the essence of Pedigree, the leading Global pet food brand from the stable of Mars International India. Pedigree today announced Brett Lee as their new brand ambassador. With this association, Pedigree aims to create an ideal environment for responsible pet ownership and increase awareness on the fact that “Dogs are Different and so are their Food needs”.
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| Brett Lee calls himself 'Pet Lee' |
Speaking about his association with Pedigree, Brett Lee says, “Being a responsible pet parent this is an ideal opportunity to connect with Pedigree which is dedicated towards the well-being of dogs. This association gives me a wonderful opportunity to share the magical relationship of Human Companion Animal bond. I feel there are numerous emotional and physical benefits of keeping pets. Pets play an important role in our lives and are an integral part of our Social fabric. Talking about nutrition, Brett Lee said, Right Nutrition is the key to a pets health and longevity. I strongly agree with Pedigree that “Every dog deserves leading Nutrition”
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| Mr. Nitin Kulkarni Dir, Corporate Affairs, Mars International India with 'Pet Lee' |
Mr. Nitin Kulkarni, Director-Corporate Affairs, Mars India International opines, “We at Mars International India are delighted to bring Brett Lee as the brand ambassador for our leading pet food brand Pedigree. Nutritional requirements of dogs are different for different ages and breeds. Home cooked food fed to dogs is nutritionally incomplete. Pedigree’s range of dog food has been designed and developed to cater to these specific needs for each stage of life. We believe that Responsible Pet Ownership is to Love and Care in the right way and Right Food is a critical part of that journey. A dog is completely dependent on you for food, shelter and companionship so it is important to make sure you are ready for this relationship before you go out and find your new best friend.”
Research shows that home cooked diets fed to dogs are deficient in vital nutrients like calcium, potassium, vitamin D and vitamin E and none of these diets meet nutritional recommendations set by authorities like NRC or AAFCO. Therefore, feeding such incomplete food to dogs may lead to mal-nutrition or make our pets prone to health issues like digestive or skin disorders.
Pedigree’s range of Dog Food is highly digestible and feeding the food exclusively for 6 weeks, results in making the dog
a) active and energetic
b) helps in improving their skin and hair coat condition
c) Improves Oral hygiene and
d) Helps to Enhance Immunity
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| L-R:Nitin Kulkarni, Dir CA Mars Intl India, Pet Lee, Ajay Srinivasan Iyer, Head - Mrktg, Dr Kallahalli Umesh, Mars India |
The Pedigree range of Dog Food is manufactured at the state of the art factory at Hyderabad. Every Pedigree dog food product undergoes more than 200+ quality checks and surpasses the requirements laid down by AAFCO/National Research Council 2006 of the US National Academy of Science.
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a “mutuality of benefits” for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today. Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 70,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.
Mars brands include: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™.
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| Brett Lee Brand Ambassador of Pedigree in India |
Mars International India is a 100% subsidiary of Mars Inc., USA. Mars India operates in two categories, a Pet care manufacturing and marketing business; and a Chocolate importation and marketing operation. The pet care business is based in the southern state of Andhra Pradesh with its corporate office in Hyderabad. MARS India is presently engaged in manufacturing pet food under its global brands PEDIGREE® and
WHISKAS®. MARS India chocolate portfolio includes
SNICKERS®, GALAXY®, MARS®, Bounty® and Twix®
Pedigree is a globally established Pet care brand, manufactured and marketed in India by Mars International India Pvt. Ltd. The Pedigree range of Dog Food is manufactured at the state of the art factory at Hyderabad. Every Pedigree dog food product surpasses requirements laid down by AAFCO/National Research Council 2006. Pedigree is synonymous with care for pets and everything Pedigree does is for the love of dogs. It is this commitment to pets and pet care that makes Pedigree look for ways to make their lives better.
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