Riteish and Genelia Deshmukh launched Ambi Pur’s - Refresh your Love campaign
LIFESTYLE
Celebrity
couple Riteish and Genelia
Deshmukh Refresh their Love with
Ambi Pure to create special moments
Countless couples complain of losing the
‘spark’ in their relationship. Usually staleness tends to creep in with time
causing many couples to drift apart. Recently AC Nielson in collaboration
with Ambi Pur conducted an interesting survey
in Delhi and Mumbai. The survey has an interesting
revelation that staleness in a relationship is caused by a stale ambience at
home. Most psychologists would agree that a pleasing smell is known to
provide a conducive environment for being relaxed and unconstrained and a fresh ambiance acts as a catalyst for enhancing relationships.
P&G experts have bottled the fragrance of freshness with a range of
Ambi Pur home and car fresheners. Ambi
Pur has different variants of fresheners ranging from floral scents like
Vanilla and Blooms to exotic scents like Hawaii and New Zealand Sping. Ambi Pur’s Refresh
your Love campaign is an initiative to help couples refresh the stale
ambience at home and rekindle the lost spark in their relationship.
During an event in Mumbai celebrity couple Riteish and
Genelia
Deshmukh launched Ambi Pur’s - Refresh your Love campaign. Genelia
Deshmukh was quoted saying, “This campaign of Ambi Pur helps bring out a
key insight that a fresh ambience at home refreshes relationships. Riteish and
I have been married for almost two years now and before that we dated for over
nine years and like any other couple even we feel that relationships need to be
constantly rejuvenated to keep the spark alive. We believe in making every
moment special in our relationship by just living for the moment. Be it a
dinner or a drive or just another night at home Ambi Pur always helps us to add
that special ingredient of freshness which makes the moment more romantic and
special.”
Commenting further Riteish says, “Neither of us our terribly
romantic people but we do believe in special moments. Small things that have
happened unknowingly have become romantic and has helped us to keep the
freshness alive in our relationship. Like once on New Year’s night we just
instantly decided to go to a coffee shop at 11.30pm and spend some time
together and we both felt that was a special moment. We try to find happiness
in small things.
Both of us feel that even the most romantic moment can be dampened by
malodour. Imagine you’re at home and the setting is perfect but there is a foul
smell. It will kill the romance. Hence small actions go a long way. Spraying Ambi
Pur ensures you don’t miss out on those special moments.”
Dr Samir
Rawat, Psychologist & Relationship Facilitator, was also present at the event. He along with Ritesh and Genelia conducted
a ‘Freshometer Quiz*’ on consumers to check the freshness of their
relationship. Dr. Rawat says, “It’s not surprising that the survey
results reveal that 86% married couples agree that over the
years the fragrance in the bedroom changes from flowers to baby powder and
eventually to agarbatti or pain sprays**. With time monotony sets in and couples
tend to ignore the need to enhance their relationship. A long lasting
relationship is not a matter of luck, it is a matter of two individuals being
realistic and making every effort to make the relationship work. This includes
making use of all our senses, including the olfactory to create the right
environment. Fragrances have an uncanny, mysterious
power to alter moods, evoke distant memories, raise one’s spirits, and boost
self-confidence. The reason why romance between couples increases in holiday
destinations like Goa, Manali or Lonavala has a lot to do with the fresh
environment these destinations provide. Ambi Pur gives couples a chance to
bring the freshness of these destinations to their living room.”
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