Milind Soman & Randeep Hooda showcased the mantastic range of Old Spice deodorants
FMCG / LIFESTYLE
Milind Soman &Randeep Hooda
share the secrets
of being ‘Mantastic’
Mumbai: Temperatures in Mumbai soared higher as supermodel, ace marathoner
and Face of Old Spice in India, Milind Soman, waged a mettlesome duel with Bollywood’s
multi-faceted actor, award winning swimmer and equestrian, Randeep Hooda, at the Old Spice event
held in Mumbai today. The masculine duo inspired Indian men to explore their
manly side with the mantastic
range of Old Spice deodorants
– Sport, Magnate, Fresh, Original,
Whitewater, Musk and Fresh Lime.
Old
Spice Mantastic men, Milind Soman and Randeep Hooda, showcasing their mantastic
persona, created a huge wave of excitement when they appeared on stage with
their gleaming motorcycle cruisers. They proceeded to enthrall the audience
with their charismatic acts - fencing with a sabre in one hand; they effortlessly
lifted massive dumbbells in the other, flamboyantly flaunting their steely skills
of manliness.
Sabre in hand, the multi-faceted
Bollywood manly man, Randeep Hooda,
said “My first memories of Old Spice were of watching my father putting it on
after a shave and smell super good. I would walk in after him and put it on
myself. Every time I opened the bottle, I felt a wave of freshness hit me like
the surfing commercial and the music. Ah! The music floated in my ears as the
fragrance in my nostrils. I felt all grown up, manly and commanding.”
“After many years, indulging in so many
impossible-to-fit-in-a-lifetime endeavours, I came across the Old Spice deodorants.
There is now a range of seven mantastic fragrances for different moods and
atmospheres. Smells can guide your moods, so I cannot be the same man who's on
the set meticulously fretting over my lines, as the sweating sportsman training
his horses. A lounge and a polo field don't require the same skill set and
surely not the same smells. To top it all, I can still hear the music!” added
Randeep.
A
visibly elated Milind Soman added, “I
am extremely pleased to continue my association with the manliest brand in the
world. I’m delighted to be a part of the launch of three new Old Spice
deodorants - Sport, Magnate and Fresh - which are the epitome of manliness! As
an Old Spice Mantastic man, I want to reach out to all Indian men, to encourage
them to strive fearlessly to discover their true manly refined self. It is
about taking risks, thinking outside the box and being confident. Being
mantastic is to be sophisticated and chivalrous, just like the smell of a man.”
Old Spice launches three new
variants - Sport, Magnate
and Fresh - which
heightens the awesomeness factor of the existing range comprising of
Whitewater, Musk, Original and Fresh Lime. From this wide variety of scents
offered by Old Spice, each deodorant doubles the masculine quotient
inspiring notes of self-confidence; helps a man take charge of the world and
accentuates his desirability factor. The Old Spice deodorants are available in leading retail
outlets across India and are priced at Rs.
180/- for 150ml.
To
get Old Spice Mantastic Updates and Posts, log on to the Old Spice FB page -
About Procter & Gamble
P&G serves nearly five billion people around
the world with its brands. The Company has one of the strongest portfolios of
trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, Wella® and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for
the latest news and in-depth information about P&G and its brands.
About
Old Spice
Procter & Gamble’s Old Spice is the
quintessential men’s grooming brand. Old Spice’s distinct mansmell has swiftly
proceeded to achieve world domination instantly setting itself apart as the
scent for men with fine taste in shoes, telescopes and boats whether in Hong
Kong or Hawaii or India.
For
more information: http://oldspiceindia.com/en-IN/home-page.aspx
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