“Prem Ratan Dhan Payo” DVD & VCD launched in India


by Shrutee K/DNS

Mumbai : The DVD & VCD pack of the much awaited blockbuster “Prem Ratan Dhan Payo” was launched in India today. Produced by Rajshri Productions & Directed by Sooraj Barjatya, PRDP was the highest grossing film of 2015 with a theatrical collection of Rs 431 Crores worldwide. A Blue Ray edition of the film will also be launched shortly by Ultra for the national & International markets.

PRDP is a quintessential family film for all age-groups.It  stars Salman  Khan in double role along with Sonam Kapoor, Neil Nitin Mukesh, Armaan Kohli and others ,All songs of the film like the title track "Prem Ratan Dhan Payo , Prem Leela",  Jab Tum Chaho" , Aaj Unse Milna Hai" were chartbusters even before the release of the film. The film is a complete family entertainer that has dollops of emotions laced into the dramatic plot of the narrative.  The story revolves around the main protagonist who is a do-gooder with a heart of gold and how he wins over people and every extraordinary situations that he is faced with in the film.

There had been much curiosity and eagerness for the DVD launch of this film.One of the main reason being that the film with its ensemble cast and canvas makes for an ideal repeat viewing experience as per ones convenience.  The film also makes for an ideal collector’s item for one’s own home library. The genre and treatment of this film also extends this attractively packed DVDs and VCDs to be an apt gifting option for one’s friends and families.

Recently the film won many awards in Big Star Entertainment awards for :

Most Entertaining Romantic Film : PRDP

Most Entertaining Singer (Female) : Palak Mucchal - Prem Ratan Dhan Payo

Most Entertaining Music : - Himesh Reshammiya

Most Entertaining Actor, female in romantic role :Sonam Kapoor


Ultra also is in discussion with various companies to offer the DVD & VCD sets of PRDP as Corporate Gifting and Institutional sales mediums. Ultra in the past has manufactured, marketed and distributed DVDs & VCDs of the entire film library of Rajshri Productions Pvt Ltd, Coincidentally some of the tent pole Salman Khan films amongst them have been: Maine Pyaar Kiya, Hum Aapke Hain Kaun, Hum Saath Saath Hain,Yuvraj.  The other prominent DVD titles manufactured and distributed by Ultra are: Mein Prem Ki Deewani Hoon, Pardes, Karma,I am Kalam. The company has marketed and distributed DVDs & VCDs of more than 80 prominent Film & TV titles till date.

Ultra Media & Entertainment Pvt Ltd is an entertainment conglomerate and a pioneer in providing home video solutions globally since the past 35 years. It always has been in forefront in providing entertainment of various genres to the worldwide audience. Be it mythology, history, drama , comedy, thriller, action etc, Ultra has brought them to your drawing room now since decades through its robust distribution network. In the immediate future it is planning to launch the DVDs of: the film Kis Kis Se Pyaar Karu, Popular TV serials Devon Ke Dev...Mahadev, Mahabarat  and many more. 


The company also currently has an exhaustive library consisting of over 1500 titles comprising of blockbuster Indian Films, television serials and other contents and is associated with some of the leading production studios worldwide.

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