Bollywood Diva Sandeepa Dhar Launches "Noor-e- Kashmir" Collection by Caratlane

CaratLane pays a tribute to the Valley with its new collection, Noor-e-Kashmir

by Shrutee K/DNS

India’s leading omni-channel jeweller CaratLane, launched Noor-e-Kashmir a collection that depicts the vibrant sceneries and spellbinding colours of Kashmir. CaratLane invited Sandeepa Dhar, an award-winning actress to a special preview of the collection on 24th August, 2018 at their High Street Phoenix Mall store, Lower Parel, Mumbai.

“This collection and its lively colours remind me so much of the beauty of my hometown, Srinagar” remarked Sandeepa while trying on the Kashmir inspired jewellery. “When CaratLane invited me to the preview, I was very excited to see how they have translated the colours of Kashmir into jewellery. And I must say, every single piece in the collection does justice to the name!” “This collection is a celebration of the vivid colours that make Kashmir and includes  a stunning gradient of blue, green and saffron. We’ve used motifs like Chinar leaves, parrots and tulips in gold and enamel, to bring out the Kashmiri allure with each design. Conceptualised by our designers and crafted by our master craftsmen, the beauty of Kashmir is immortalized in vibrant enamel. This collection is our tribute to the Valley untouched by time.” said Pradnya Mhaske, GM, Merchandising & Design, CaratLane.

The snow-capped peaks, the softly flowing waters, the saffron of Kesar… this collection lets you take home a little bit of Kashmir. A collection of 26 designs comprising rings, earrings, pendants and bracelets enamelled in 18Kt yellow gold with diamonds and pearls starting at Rs. 10,500.

Explore the collection here: https://www.caratlane.com/jewellery/noor+e+kashmir.html

About CaratLane:CaratLane - a Tanishq partnership, India’s first omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem. With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles - enabling CaratLane to grow as India’s 21st century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane, has over 42 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy. Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on.

Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24X7 at toll-free number 1-800-102-0103.  www.CaratLane.com