ITC Vivel Leads Conversations on Legal Rights for Gender Equality
Introduces ‘Know
Your Rights’ as part of its #AbSamjhautaNahin philosophy
Collaborates with Supreme Court Advocate Karuna
Nundy to explain legal rights
by Shrutee K/DNS
ITC
Vivel believes that for a more equal society, awareness of legal rights is the
first step towards empowering and protecting women. It firmly believes that no
one should have to compromise on their dignity, be discriminated against or denied
their rights as provided by law. As part of its brand philosophy, Vivel
launched www.absamjhautanahin.com,
a website designed for a simplified understanding of laws around women’s
rights. Compiled in an FAQ format and available in English and Hindi language,
Vivel seeks to empower women and enable self-action.
To
raise awareness and enable conversation on women’s rights, Vivel Ab Samjhauta
Nahin is collaborating with renowned Supreme Court advocate Ms. Karuna Nundy on
simple educational videos – the first of which is launching today – and
designing a series of interactive workshops at colleges across India. Vivel with its ‘Know Your Rights’ initiative,
and Karuna Nundy, believe that legal knowledge of civil and criminal law will
help transform women’s personal power in relationships and with institutions,
police and courts. The
preamble to the Indian constitution lays down Equality as an integral part. The
first video in this series elaborates on equality at work and at home. The
endeavour is to simplify the nuances of basic rights that women should be aware
of with Ms. Nundy’s expertise in an innovative easy-to-comprehend
approach.
Mr. Sameer Satpathy, Chief
Executive, Personal Care Products Business, ITC Limited said, “Women’s rights is a
critical issue. Vivel with its philosophy of Ab Samjhauta Nahin believes that
knowledge of legal rights is the first step towards protection and empowerment.
We are happy to collaborate with Ms. Karuna Nundy to initiate and lead this
conversation on rights through this innovative video and subsequent workshop
series.”
On
this association, Karuna Nundy, Supreme
Court Lawyer and Gender Rights advocate said, “Once women – including
queer, trans, dalit and other marginalised women – know their own legal power
and how to use it to free their own identities, in personal negotiations as
well as through police and courts, they flourish in small and large ways. It’s
a beginning, the scale of this initiative is exciting. The dedication and
quality of work Vivel Ab Samjhauta Nahin is able to bring to this collaboration,
should enable strong results.”
About Ab
Samjhauta Nahin: Rooted in its core brand philosophy Ab Samjhauta
Nahin, Vivel, continues to empower and educate women to challenge stereotypes
and help enable self-action. Vivel actively stands in support of equality and
believes that for a more equal life, awareness and education is the first step
to empowerment. Vivel Ab Samjhauta Nahin is working relentlessly towards women
empowerment. It continues to support organisations that are fighting to end sex
trafficking of women and girls and foundations that help empower women feminist
leaders at the grassroots level.
Karuna Nundy specializes in constitutional,
corporate and human rights litigation and has lead some of India's most
challenging cases. She contributed to the framing of the anti-rape laws, has sought
justice for the victims of the 1984 Bhopal gas tragedy, fought for online free
speech and and is arguing cases to change the legal stance on marital rape.
To
know more about your rights, visit http://www.absamjhautanahin.com/
https://www.facebook.com/ITCVivel/
Watch the video here: https://www.facebook.com/ITCVivel/videos/1880858265269216/
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