DS Group Launches ‘Pulse Litchi’

Kolkata:  Pass Pass Pulse added an exciting new flavour, Pulse Litchi to a line of successful variants like, Kachcha Aam, Guava, Orange and Pineapple. Pass Pass Pulse has retained its number one position in the Hard Boiled candy segment for two consecutive years, due to its unique and innovative combination of flavors popular across all age groups. Pulse Litchi keeps the tradition going, with an exciting flavour of Litchi tuned finely by a burst of tangy powder at the core, resulting in a symphony of flavours! The new Pulse Litchi will be available for Rs. 1 in a pillow pack.

Commenting on the occasion, Mr. Shashank Surana, VP, New Product Development, DS Group, said, ‘’Customer Delight is a strong focus of all our endeavours. Through Pulse Candy, we want to deliver an enjoyable, luscious experience that not only meets, but exceeds the customer's expectations. We hope Pulse Litchi will be one such flavour that provides a flavoursome journey of surprises. Based on our initial test marketing of Pulse Litchi, we anticipate a good response from all across the country.”

The candy is being launched across India in phases, leveraging the distribution network of ‘DS Group’ to reach out to its target group. The launch of ‘Pulse Litchi’ will be marketed with in-shop displays, exclusive merchandise promotions and focused sampling through various consumer contact activities to garner visibility and reach.

About DS Group: Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging and Agro forestry. The Group has strengthened its presence in F&B category by entering in Dairy and Confectionary segment. DS Group is committed towards premium quality products & credited with several innovations for nearly nine decades. Catch Spices, Catch Spring water, Catch flavoured water, Chingles-the mini chewing gums, Ksheer, Dairymax, Tulsi, Pass Pass, Rajnigandha, Rajnigandha Pearls, The Manu Maharani and Namah are some of the leading brands the Group proudly shelters today. 

The Group ventured into the hard boiled candy segment with Pulse in 2015 with the Kachcha Aam flavoured hard boiled candy, with a tangy twist followed by Pulse Guava, Orange and Pineapple. DS Group has chosen to mesh their social commitment into business vision. The Company has been working all over the country, on a wide range of CSR programmes on ground all over the country. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.