Haier India Adds Cheer to the Festive Season with a New Range Of Refrigerators
Haier launches a new refreshed range of Bottom
Mounted, Top Mounted and Direct Cool Refrigerators
New Delhi: Haier, the global leader in Home
Appliances & Consumer Electronics and World’s Number 1 brand in Major
Appliances for 9 Consecutive Years*, is kick starting the festive season with
the launch of an all new range of Bottom Mounted, Top Mounted and Direct Cool
refrigerators to add to the joy of celebration. The launch of these new stylish
models with a luxurious glass-finish will help the brand in further
strengthening its position in the Indian market and offer consumers a diverse
product portfolio.
The Bottom & Top Mounted Refrigerators are available in the
all new Spiral Glass finish, while the Direct Cool Refrigerators are available
in both Spiral & Wave Glass styles. These patterns have been designed
keeping in mind the modern kitchen décor of Indian households. The Spiral Glass
pattern reflects a sense of calm and adds elegance to your home. Elevating the
sense of style, the Wave Glass Pattern is designed to blend in with your home
décor like work of art and add to the stylish essence of your kitchen.
The innovative Bottom
Mounted Refrigerators (BMR) line-up HRB-2764PSG-E,
HRB-2964PSG-E, HRB-3404PSG-E and HRB-3654PSG-E
from Haier are specifically designed keeping in mind the daily usage habits.
With the freezer section mounted at the bottom and refrigerator section at the
top, Haier BMRs help in a 90% reduction in bending compared to conventional
refrigerators. Moreover, with the innovative 8 IN 1 convertible feature, users
have the freedom to convert the freezer portion into a fridge or back to a
freezer within a time span of just 50 minutes. The new BMRs provide a wide capacity
ranging from 256 liters to 345 liters. The refrigerators come with additional
features such as twin inverter technology which automatically adjusts the
cooling efficiency of the refrigerator, turbo icing technology that makes ice 200%
faster in just 49 minutes. The refreshed range of BMRs comes in the all new
spiral glass patterns, with a warranty of 10 years on the compressor as well as
the fan motor on premium models.
The futuristic 5 IN 1 Convertible range of Top Mounted Refrigerators, HRF-2784PSG-E
and HRF-2984PSG-E, are the perfect
solution to address all space issues. Its heavy duty twin inverter compressor
allows you the ease of converting the freezer into a fridge and back to a
freezer with five convertible options within 50 minutes**. This trendsetter
refrigerator features energy saving and retention modes that help users in
saving energy and maintaining cooling retention in the refrigerator. The 5 IN 1
Convertible Top Mounted Refrigerators also come with turbo icing feature that
helps make ice 200% faster in just 49 minutes.
The new range of Direct Cool
Refrigerators HRD-1955CSG-E, HRD-1955CWG-E,
HRD-1955PSG-E, HRD-1955PWG, HRD-2204CSG-E, HRD-2204CWG-E, HRD-2204PSG-E and HRD-2204PWG-E are armed with superior
features and comes with a sturdy structure and an elegant design. The refrigerators
have high quality heavy duty compressors for faster cooling and limited annual power
consumption of only 128 units for 5 star and 168 for 4 star respectively. With
the thickest PUF insulation of 6.5 cm, the refrigerators are capable of providing
effective and efficient cooling throughout. The Direct cool refrigerators feature
1 Hour Icing Technology that helps in making ice in about 60 minutes. The new 5/4
Star DC refrigerators are available in stunning Spiral and beautiful Wave Glass
designs to compliment the interiors of a modern household.
Commenting on
the launch, Mr. Eric Braganza, President, Haier Appliances (India) said, “India is an important market for us and we
believe in developing superior quality products to meet the needs of the Indian
consumers. The new models have been introduced to showcase our commitment and
legacy that is built upon customer inspired innovation. The refreshed
aesthetics and features of our new refrigerator range brings together the best-in-class
design and functionality to appeal to the modern contemporary consumers.”
Price and
availability: The new refrigerators are now available in the
market and are priced as follows:
DC Refrigerators
HRD-1955CSG-E – MRP Rs. 21000
HRD-2204CSG-E – MRP Rs. 22800
HRD-1955CWG-E – MRP Rs. 21000
HRD-2204CWG-E – MRP Rs. 22800
HRD-1955PSG-E – MRP Rs. 22200
HRD-2204PSG-E – MRP Rs. 23700
HRD-1955PWG-E – MRP Rs. 22200
HRD-2204PWG-E – MRP Rs. 23700
Bottom Mounted Refrigerators
HRB-2764PSG-E – MRP Rs. 36300
HRB-2964PSG-E – MRP Rs. 38700
HRB-3404PSG-E – MRP Rs. 45800
HRB-3654PSG-E – MRP Rs. 49900
Top Mount Refrigerators
HRF-2784PSG-E – MRP Rs. 34500
HRF-2984PSG-E – MRP Rs. 37000
ABOUT HAIER
INDIA
Initiated in
January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of
Haier Group. Headquartered in New Delhi, Haier India has 33 operations and a
vast distribution network across the country along with a manufacturing
facility in Pune, Maharashtra. Product offerings of Haier India range from
refrigerators, air conditioners, washing machines, TVs, water heaters, freezers
to microwave ovens, with a special focus on local needs. For example, washing
machines that work at nearly Zero Water Pressure help solve the biggest
challenge that Indian consumers face in their daily lives, while Haier Bottom
Mounted Refrigerators have also been well received by Indian consumers due to
its large refrigeration capacity which caters to local people’s dietary habits.
A larger refrigeration capacity means consumers can store more vegetables while
the refrigerator also makes people’s lives easier by placing the refrigerating
chamber at the top of the machine.
ABOUT HAIER
GROUP
Haier Group
today is the world’s leading brand of major household appliances which is now
transforming from a traditional manufacturer to an open entrepreneurship
platform. In the era of the Internet and post e-commerce, Haier will extend its
ecosystem to social networks and community economies while enhancing the user
value of Haier products and services and instilling integrity as a core
competency throughout the Group. Haier aims to become a global leader in the
era of the Internet of Things.
Revenue
generated by the traditional economy: Haier Group’s global revenue in 2017 was
US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits
exceeded US$ 4.62 billion, profits achieved a year-on-year growth of 12.8%.
Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA,
Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own
unique market positioning and provides outstanding user experiences for end
users. Haier is now further deploying and demonstrating the effectiveness of
the Rendanheyi management model and will internationalize Rendanheyi through
its unique cultural integration system.
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