Saumya Tandon to be the Face of 1-India Family Mart Printshoot Campaign
by Shrutee K/DNS
Delhi, 04th
October 2018: 1-India Family Mart, India’s fastest growing value retail chain has
signed Indian television’s beloved Bhabhi, Saumya Tandon, popularly known for
her character “Anita Ji” in “Bhabhji Ghar Par Hai” as the face of the print shoot
campaign.1-India Family Mart is the fastest growing value retail chain in India
offering affordable fresh fashion apparel and general merchandise. Within 5
years, the value retail chain has opened 67 stores across North and East of
India and by the end of the year will have 100 operational stores.
Saumya Tandon, India’s favourite Bhabhi, started her career as a model
and was the “Femina Cover Girl” in 2006. She then continued hosting some popular
shows like ‘Zor Ka Zhatka - Total Wipeout ‘with Shahrukh Khan, Dance India
Dance, and Bournvita Quiz Contest. She has also worked alongside with Kareena
Kapoor and Shahid Kapoor as ‘Roop’ in Jab We Met Movie. Currently, she is
working in the Popular Sitcom “Bhabhiji Ghar Par Hain”. Saumya has been a
prominent face in the Television Industry. She will be featured again in the
Print Media for 1-India Family Mart across all the stores in India.
Commenting on Saumya Tandon as the choice for the print shoot campaign,
Mr. Jay Prakash Shukla, Founder & CEO, 1-India Family Mart said, “We are
glad to welcome Saumya Tandon into the 1-India Family Mart family. Saumya’s
vibrant persona, pan-India appeal and her public image amongst the consumers
makes her our first choice. Saumya Tandon is the perfect Face to talk about 1-India Family Mart
products. We offer affordable fresh fashion apparels and general merchandise to
the aspirational class who have always seen her in the role of fashionable
housewife or Television host. Saumya will be the perfect influencer for the
target audience”. Speaking on the announcement, Saumya Tandon said, "It is a
privilege to be the face for 1– India Family Mart. I am particularly excited to
be featured in the print shoot campaign. I am looking forward to a long and
fulfilling association with the brand, the products line and the value of the
products is something which I will choose over any other product, hence the
decision of joining hands with 1-India family mart gives me utmost pleasure.
Looking forward to a great beginning shortly”.
About
1-India Family Mart:
Nysaa Retail
Private Limited, the holding company of 1-India Family Mart was established in
2012 with a vision of providing Fresh and Affordable Fashion and General
Merchandise to its customers. The Value Retail Chain began
operations in 2013. The company established its first store in UP and soon
expanded operations to Bihar, Jharkhand, Chhattisgarh, Haryana, Rajasthan,
Punjab and North East. Today, 1-India Family Mart has 50 stores across East and
North of India.
Being a customer focused Value Retail chain; 1-India Family Mart is
committed to providing the latest range of affordable fresh fashion apparels,
lifestyle products and general merchandise to its customer across India.
Website: http://www.1indiafamilymart.com
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