L’Affaire Season 3 Treats Mumbai to the best of Lifestyle Experiences
by Shrutee K/DNS
Mumbai: L’Affaire, a luxury
lifestyle platform by the Godrej Group, in its third season featured the crème
de la crème of food, art, fashion, literature and photography Vikhroli. The celebrated lifestyle soiree, aimed at
providing a complete sensorial experience built to enthral the five senses of
taste, sight, sound, touch and smell. From fashion designer Vikram Phadnis, the
glamorous Shibani Dandekar, ace photographers Joseph Radhika and Jatin Kampani
to MasterChef Sarah Todd and acclaimed Chef Saransh Goila, L’Affaire season 3
witnessed the most celebrated minds from the lifestyle industry.
The evening commenced with a book reading session by renowned author, Kiran
Manral who read excerpts from her book ‘13 Steps to Bloody Good Parenting’
which she co-authored with Ashwin Sanghi along with a conversation with radio
host and producer Hrishikesh Kannan. This was followed by a Masterclass by Sarah
Todd who cooked up a storm and gave a modern twist to the traditional cooking methods.
Ace photographer, Joseph Radhik from ‘Stories by Joseph Radhik shared his pro
tricks on how to meaningfully use social media to connect with your consumers. He
also shared his invaluable insights on how to build and nurture a creative
business. Young celebrity chef, Saransh Goila inspired people to balance
indulgence with fitness through his engaging session ‘Run to Eat’ The latter half of the soiree began on an exuberant note as world
renowned mixologist, Dimi Lezinska demonstrated how to make strange but
fantastic cocktails at home with simple ingredients. A stand-up set the tone
for the evening while fashion choreographer Shie Lobo’s costume art titled ‘Depiction’
was a visual treat. Renowned designer, Vikram Phadnis mesmerized the audience
with his first couture show of 2019. The collection celebrated the summer bride
with the show opening in mild pastels and ending in black.
On the success of L’Affaire 2019, Tanya Dubash, Executive Director and Chief
Brand Officer, Godrej Industries, said, “L’Affaire
is a specially curated space inspiring creativity and imagination. It is a
classic opportunity for brands to engage with audiences in a meaningful and
experiential manner. L’Affaire 2019 was definitely a grand success having given
a truly sensorial experience that the audience is sure to remember for a long
time. Through the various workshops, conversations and performances, it has
redefined luxury and lifestyle once again. We hope to make this platform bigger
and better in the years to come by offering differentiated experiences to our
audience.”
Tanya Dubash unveiled the highly anticipated GODREJ FOOD TRENDS
REPORT 2019.
The report curated by Rushina Munshaw Ghildiyal includes insights from over 100
experts and thought leaders in the food space. Godrej Food Trends Report 2019
not only covers food trends but also focuses on restaurant trends, trends in
kitchen designs, beverage and desserts as well. This report promises to
be an important addition to every food professional’s reading list. The evening concluded with guests grooving to
live music performance of Boon Castle’s Sayantika Ghosh and Abhijeet
Srivastava. Brands like Myntra and Jeep that were part of this platform,
offered their audience a future of lifestyle experience.
Rahul
Pansare, Head Marketing Communications & PR, FCA India Automobiles Pvt Ltd,
said, “It was
great to see the gamut of multi-talented people from different walks of life at
L'Affaire by Godrej. The event had a very premium touch interspersed with niche
experiences. The experience resonated very well with the Jeep brand as it
brought out qualities of Freedom, Adventure, Authenticity and Passion,
something that is our DNA” Myntra
spokesperson added,
“Myntra endeavors to offer unique experiences to its loyal customers through
Myntra Insider program. We found L’Affaire, a luxury lifestyle invitation-only
event, to be a perfect fit here. Over 50 Myntra Insider Icons got an
opportunity to be a part of this experience and showcase their styling skills
with the winners being awarded by renowned fashion designer Vikram Phadnis. The
event was received well by our loyalists and we look forward to bringing many
more of such ‘money can’t buy’ experiences to our Insiders in the coming year.”
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