Haier India Unveils TV Commercial for its Latest PuriCool Range of Air Conditioners

The TVC is conceptualized around the theme “It doesn’t just cool, it cleans”

 The TVC showcases Haier’s latest PuriCool Air Conditioners with built-in air purifier. The new range stands out as India’s ‘true air conditioners’ designed specifically for Indian customers

New Delhi, 04 April 2019: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, today unveiled its new TV commercial featuring Haier’s latest innovation marvel, the PuriCool range of air conditioners. Conceptualized around the theme of ‘It doesn’t just cool, it cleans”, the TVC brings alive the differentiated proposition of Haier’s new PuriCool air conditioner through a well-thought creative representation with a vision to emotionally engage and resonate with Indian urban families.

Created and conceived in collaboration with Famous Innovations, the TVC premiere on 4^th April, 2019 across leading TV channels including prominent GEC, Movies, News and Sports channels. For a pan-India reach, the TVC will be aired on key regional channels in languages like Bengali, Marathi, Kannada, Malayalam, Punjabi, Tamil and Telugu. Additionally, the new TVC will be aired during the ongoing Indian Premier League (IPL) season as well.

Storyboard: The TV commercial picturizes urban Indian homes where it showcases the healthy lifestyle practices a modern Indian family undertakes for personal wellbeing; may it be eating right, exercise, or yoga. The commercial highlights that while it may seem that modern homes come with high awareness towards health, but a bird’s eye view reveals that surroundings of Indian homes are full of harmful pollutants that obliterate the perception of healthy living. The perception towards indoor air being much safer than outdoors is even more damaging and leads to a false sense of comfort. While families feel safer and protective indoors, it is important to understand that Indian residential areas are congested spaces with majority of homes amid busy running roads. This allows pollutant particles and dust to accumulate inside our home environment to pose a greater risk to a family’s health. Since most family members inhale indoor air for longer hours than outdoor including while asleep, it is critical to ensure clean and breathable air at home. The TVC focuses on the gravity of indoor air pollution, and how the new air conditioner from Haier addresses the massive challenge facing the Indian families today. Considering the alarming level of air pollution in India across cities and how it is affecting the quality of air we breathe, a holistic air purification system has become a necessity and not a luxury in today’s scenario. Understanding this need, Haier India has introduced the revolutionary PuriCool range of air conditioners to help purify the quality of indoor air from dust, pollen, pet dander, particulate matters and smoke present outside. Haier’s new PuriCool air conditioners create an environment of comfort with clean and hygienic airflow offering superior cooling comfort to the users.

On the launch of this TVC, Mr. Satish NS, Senior Vice President, Marketing and Sales said, “We are excited to announce the launch of the new TVC featuring our latest innovation. By introducing the state-of-the-art PuriCool technology in our air conditioners, our aim is to provide a solution that stands out as a comprehensive solution to aid wellbeing efforts of Indian families. The TVC aims to create awareness among people about how outdoor air pollution directly affects the quality of indoor air at home. At Haier, we are constantly finding ways to improve consumers’ life and through this TVC we intend to reinforce and strengthen the brand connect with the consumers and highlight how we at Haier understand customer needs and address them with meaningful innovations.”

The cutting-edge range of both 5-star i.e. HSU-12JS5 DC INV and HSU-19JS5 DC INV and 3-star HSU-12JW3 DC INV and HSU-19JW3 DC INV range of PuriCool Air conditioners are available in 1 and 1.5-ton cooling capacities. This new range of ACs features an inbuilt air purifier that omits the need of a separate air purifier at home. The Haier Self Purify function in the new ACs enables powerful air purification system with a highly effective iFD (Intense Field Dielectric) filter, automatic PM 2.5 air quality detection and slide-able cruising module. The ACs offer a high CADR (Clean Air Delivery Rate) of 300m³/h covering a room area of 30 m². The iFD process in the new PuriCool air conditioners can remove up to 99.99% of air-borne pollutants as small as .3 microns including dust, smoke, pollen, bacteria, etc. Unlike other filters used in most air purifiers, the iFD filter in Haier PuriCool ACs doesn’t need to be replaced, is washable and reusable, adding more user convenience. Furthermore, this filter has a lower air flow resistance that results in quieter functioning of the air conditioner. The ACs feature a 3-in-1 display allowing users to see the temperature, humidity and PM 2.5 details all at the same time. The 5-star Haier PuriCool AC range also comes with smart WiFi option to allow greater connectivity and control to the users.

Raj Kamble, Founder and CCO, Famous Innovations, said “The campaign throws the spotlight on the issue of indoor air pollution and educating our audience about how the related solution has become the need of the hour. In the TVC, it highlights the issue by reminding consumers of their everyday wellbeing habits and how it remains undone in absence of breathable indoor air, which doesn’t only need to be comfortable but also clean. Haier India’s PuriCool Series is a breakthrough innovation in the air conditioner market that will surely set a benchmark in the next generation of air conditioners.”

Click here for an exclusive preview of the new TVC by Haier India.