Mercedes-Benz Partners the first-ever International Esport Competition ‘ESL One’ in India
The event hosted 8 teams and thousands of fans from across the world for Dota 2 action
Kim Yong-min also known as ‘Febby’ from team Mineski, voted the ‘MVP’ (Most Valuable Player) was awarded Mercedes-Benz vehicle of choice valued at INR 40 lakhs
Mumbai: India’s largest luxury car maker Mercedes-Benz partnered with the first-ever International esport competition, ‘ESL One’ scheduled in Mumbai. The Dota 2 action, a real-time strategy game, was held at the NSCI Dome from 19th to 21st April, 2019. World’s best gaming talents and fans gathered under one roof to be a part of the Dota Major Championship. Kim Yong-min also known as ‘Febby’ from team Mineski was voted the ‘MVP’ (Most Valuable Player) by the global fan community and jury. Mercedes-Benz awarded the ‘MVP’ of the tournament a Three-pointed star of choice valued at INR 40 lakhs. The Mercedes-Benz MVP is one of the largest non-cash prizes in the history of esport.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, “Globally Mercedes-Benz has been active at esport events related to the Dota 2 game since 2017. In India as part of our 25th anniversary celebrations, we are excited to extend our brand’s global partnership with the first-ever Dota Major Championship. Eight of the
world's best esport teams in Dota 2 came together to compete and make it a momentous event bolstering India’s virtual gaming ecosystem. The perception of gaming in India is gradually changing and we are witnessing a growing acceptability. These games are said to improve attention, recall, helps people become more solution driven and innovative. Mercedes-Benz has been actively engaging with target audiences which are novel and dynamic and partnering with the biggest gaming movement of the world, ESL One, is a step in the right direction. We would like to congratulate the winning team ‘Keen Gaming’ and all the other players who competed enthusiastically and thank the fans for making this event a thrilling one.” Bernhard Mogk, Senior Vice President of Global Sales & Business Development at ESL said, “The continuous engagement of Mercedes-Benz shows their strong commitment which is growing steadily within the world of esport and its community. We are very happy to have found an enthusiastic and global brand of this magnitude becoming more and more passionate about the industry. Together we are looking forward to many more thrilling activations such as the MVP Award, which has become an essential part of our ESL One Dota 2 flagship tournament series.” Kim Yong-min also known as ‘Febby’ from team Mineski was voted the ‘MVP’ (Most Valuable Player). Team ‘Keen Gaming’ from China consisting of five enthusiastic players, Kaka (Hu Liangzhi), Old chicken (Wang Zhiyong), ELeVeN (Ren Yangwei), Dark (Song Runxi) and Zhai Jingkai won the Dota Major Championship, while Medha Srivastav was announced the winner of the Cosplay Legion Commander character.
About Mercedes-Benz India: Established in 1994, Mercedes-Benz India which celebrates its 25th anniversary in India, pioneered the luxury car market in the country and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility now carries an investment of INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 47 Indian cities through 97 outlets. Through the exclusive AMG Performance Centers located in 6 cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune; the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. In December 2017, Mercedes-Benz India launched its innovative ‘Pit Stop Service’ across all AMG Performance Centre to create service differentiation. This speedy, personalized and priority service is a commitment to the AMG and Specialty Cars customers, in driving delightful vehicle ownership. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully low cost of ownership for its customers. A testimony of all these initiatives is reflected in 2018 JD Power Sales Satisfaction Index (SSI) and Customer Satisfaction Index (CSI), which ranks Mercedes-Benz India at the top, with a score of 903.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the ninth product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, V-Class, CLS, E-Class Cabriolet, E-Class All-Terrain, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard, plus a range of other Guard vehicles.
The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63 S, AMG S 63 Coupé, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupé, AMG GLE 43 Coupé, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43 Coupe. Mercedes-Benz India recorded retail sales of 3885 units in the period January-Mar 2019. In 2019, ‘The Best Never Rest’ is Mercedes-Benz’s brand motto.