Scentials Launches Skin Care brand“ARIAS” with Lara Dutta
15th, April, 2019:Foraying into the realm of skin care, Scentials Beauty care and Wellness Pvt. Ltd. has announced the launch and unveiling of the skin care range – Arias,crafted by former Miss Universe and renowned Bollywood actress, Lara Dutta. Arias is a complete skin care brand catering to the various skincare needs of women.The brand is a culmination of Lara’s rich experiences as an actress, model, mother and an entrepreneur.
In a segment that has predominantly been ruled by fairness products, Arias comes as a welcome respite with its range of products catering to all skin types instead of conforming to the stereotypes.Driven by her rich experience spanning over two decades, the brand is Lara’s strife towards making the modern-day woman realize that they should prioritize skin care and embrace their true beauty.
Dr. Geetanjali Shetty, a renowned dermatologist who has worked with some of the top skin care brands in the world, has worked with Lara from day 1 to help create this exciting offering for the consumers. Sharing an insight into the inception of Arias, Lara Dutta remarked, “Since my pageant days, I have been keenly following the trends of skin care that has shaped up the general attitude of women towards their own skin. Through Arias, I aspire to bring women closer to their own skin, prioritizing its care and embracing its true beauty. With Arias, I wish to drive the cause of beauty at its very essence. I hope Arias will inspire women to focus on their skin care, and celebrate their inherent beauty.”
Dr. Geetanjali Shetty, who has formulated the products, said “Arias skin care products have been created keeping in mind the various challenges towards maintaining healthy skin. Arias products are vegetarian, paraben-free, have no harmful chemicals and are cruelty-free. We have used ingredients such as Neem, Matcha green tea, Pomegranate extract which are great for your skin.” The Arias range for women consists of 11 products including facial toners, face washes and masks, serums, and day and night creams. The brand holds a special place in Lara’s life and she envisions to strike a chord with the modern-day woman, spreading herideology of ‘beauty at its very essence’ through her maiden collection.
Available at: Amazon.in
Price Range: Starting from Rs. 290/- onwards.
About Scentials: ScentialsBeautycare and Wellness Pvt Ltd. is a consumer goods organization that has entered into global licensing agreements with some of the most successful celebrities in the field of sports & entertainment to design, develop, manufacture, market and distribute a range of personal care and skin care products.
About Arias: Arias is a skin care brand by former Miss. Universe & popular Bollywood actress Lara Dutta. Arias brings to you an exquisitely crafted skin care range formulated by renowned dermatologist – Dr. Gitanjali Shetty. The brand Arias is synonymous to Lara, her philosophy and approach to life.