24 hour Car Repair platform AUTO i CARE ropes in Sayaji Shinde as its brand ambassador
· First in the sector, this association strengthens the Mobile Apps position as India’s largest network of technology enabled 24/7 e-garage service
· AUTO i CARE app aided essential services like Ambulances, Doctors, Police during Pandemic
by Shrutee K/DNS
Mumbai 7th April 2021: "Gaadi Bandh, No Fikar!' is the new campaign featuring veteran actor Sayaji Shinde to help address car breakdowns, finding a car mechanic in 20mins and assist stranded vehicles anywhere, anytime through the mobile app AUTO i CARE, a leading player in providing 24x7 emergency roadside assistance. You would agree that having a vehicle breakdown has its physical and mental trauma on the owner, with Sayaji Shinde on board, AUTO I CARE aims to augment its position in the on-road assistance services market nationally. The app becomes the first mover in the sector with a brand ambassador stepping in as a face of the brand.
The big idea of the communication is to draw a parallel between a helpful bhai, called 'Apna Bhai', who is ready to help you anytime and the app providing consistent performance when it comes to helping stranded vehicles since inception.
The actor, popular in mainstream as well as regional cinema and also a social activist for environment issues with his raw, natural aura is a perfect fit to the brand, AUTO i CARE which is exemplifying the same dynamism and energy. Actors like him have carved a niche for themselves in the endorsement business since they have a rustic, indie appeal. The popular actor will be seen in a series of campaigns and ads across digital platforms and other mediums
Through the app, users can avail services like tyre replacement, jump-start, low fuel, unlocking the vehicle and tow driver contact information along with a real time tracking of inbound support vehicle, automated SMS status updates and other major repairs. Newest update in app features include information about the nearest petrol pump, nearest charging station for electric vehicles, and the nearest pay-and-park facility.
"This is for the first time ever that a road side assistance app has signed a brand ambassador. Sayaji Shinde was our first choice to be the face of the campaign as he is an absolute fit for the representation of our brand's vision, identity & values. His association will definitely help us reach out to a wider audience and we hope to reach 10lac downloads in this financial year", Sagar Joshi further shared.
The bootstrapped app after attracting pre-series A funding has also integrated technological innovations like AI enabled upgrades and are in process of starting 100 service centers which will cater to any brand of vehicle by the end of next fiscal. The mobile app is popular in states like Mumbai, Maharashtra, Delhi, Punjab, Uttar Pradesh, Madhya Pradesh, Gujarat, Rajasthan, Tamil Nadu and West Bengal.
The campaign is conceptualized by Empire Media. “The idea behind opting to cast Sayaji Shinde was his raw, natural charisma which he brings to his characters, and the same was expected from Apna Bhai. The 'Bhai' here is extremely helpful for car breakdowns through the user-friendly app AUTO i CARE", shared Ashish Shinde, Founder, Empire Media.