worldoo.com
EDUTAINMENT
worldoo
– An ‘Ever-evolving
April
16th 2013, Mumbai:
Focus, an advertising and digital media agency has launched ‘worldoo’
(www.worldoo.com),
first of its kind ‘Ever-evolving Online Ecosystem’ for kids targeted towards the
age of 6-12 in India.
worldoo
is world’s first destination on the web that offers kids a unique interactive
experience where they can LIVE, EXPRESS and PLAY. Kids can consume the most
popular content from their world of interests and earn virtual currency (Stars)
by doing so. They can then express their creativity and ownership by designing
their home and spend their earnings in a virtual store. worldoo creates engaging
experiences for kids as it offers activities, interaction and content, all in
one place. 
worldoo being a
holistic ecosystem has ensured to cover a kid’s diverse interests.
Games from
miniclip, the gamebox, zapak.
Realizing the
gap, these brands believed in the concept and have associated with worldoo
through seven content sources (landmarks) nestled in an island that’s designed
to be a refreshing visual treat.
Mr. Monish Ghatalia, Managing Director, Focus Circle Group
at the launch of ‘Worldoo’, said, “We are very excited to launch Worldoo,
India’s first audience focused engagement platform for brands on the internet.
With conventional activation mediums, it is challenging for brands to reach out
to a large chunk of target audiences at a single point, and even more difficult
to sustain the engagement. We are confident that Worldoo will provide an edge
for brands, to engage with the right target audience. It offers the right
platform for brands to achieves much more than just impressions and
clicks”
About
Focus Circle Group
Focus creates
the first ever
online ecosystem for kids
Online Ecosystem’ for kids targeted towards the age
of 6-12 has been launched in India
worldoo is a
unique platform that offers a blend of entertainment and education from the most
popular content from a kid’s world of interest, through an interactive
experience
The company will
leverage on the growing internet penetration amongst the next generation of kids
to give them a never-before experience. worldoo will become a kid’s favourite
destination as it promises to offer ‘Something new, always’ through content that
imparts both excitement and education, all in a single
platform.
Cartoons from
Cartoon Network & Chota Bheem
Animals and
Environment & Conservation from National Geographic and
JeffCorwinConnect.
Movies and
Trailers from Warner Bros., Shemaroo, Sony Pictures, Reliance Big Flix.
Edutainment
from ZeeQ,
Books &
Comics include Amar Chitra Katha, Crosswords, Landmark, Dreamland, Britanica
Books, Robinage, Champak.
International
destination includes Sentosa.
Focus group of companies is a mainline advertising and
360° communication solutions group involved in communication solutions that can
be deployed across a wide array of conventional and unconventional mediums.
The group has a current turnover of 700 million and is India’s only brand
communication agency with an audience focused business. The group has its head-office and development center based in
Mumbai, and several branch offices across India. Focus Group companies
include Focus Kids Communication Pvt. Ltd., Focus 360 degrees Media Pvt. Ltd.,
Trinetra Focus Communications and a digital and advertising agency in Dubai.
Each of these companies offer, unique solutions that act as catalysts for
branding and communication needs.
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