SAB TV in association with Toy Kraft launches Baalveer board game

ENTERTAINMENT

Indian Kids get an opportunity to be their favourite superhero, Baalveer!

~SAB TV in association with Toy Kraft launches Baalveer board game~

Kids love imitating superheroes, battling the bad guys, flexing their superpowers, while the element of magic fascinates & thrills them. Baalveer, an ordinary young boy who turns into a superhero to save the country and vanquish all evil has inspired &captured the hearts of millions of kids acrossIndia. To immerse kids intoBaalveer’s fantasy world &weave magical dreams, SAB TV joins hands with Toy Kraft to launch ‘Baalveer and the Evils of BhayankarPari’ – a board game that allows children tolive the experiences & adventures of their most beloved superhero, Baalveer.

The board game aims at fuelling kids’ imagination while also giving families a fun-filled game that they can play together. The distinctive format of the game enables players to become the ultimate savior, Baalveer by rescuing Rani Pariand defeating the evil BhayankarPariwith the help of seven special pari cards.

The entire Baalveer cast, comprising Dev Joshi(Baalveer), Shruti Seth(Plays Rani Pari), ShamaSikander(Plays BhayankarPari) and other Paris unveiled the board game at ‘Kids India’s’ toy exhibition today.

Priced at Rs. 549, the board gamewill be available in 42 major cities like Mumbai, Delhi, Kolkata, Gurgaon, Ahmedabad, Lucknow, Bhopal, Indore, Baroda and Jaipur, in leading stores like Landmark, Crossword, Hamleys, Shoppers Stop and Planet M from 25^th October 2013 onwards.

Speaking of the launch, Mr. Anooj Kapoor, EVP & Business Head, SAB TV stated, “With Baalveer board game, we provide a unique opportunity for the consumers to engage with the brand and its most popular characters. We are glad to partner with Toy Kraft and I’m sure this experience will create lasting memories for children”.

Talking about the launch, Mr.Shyam Makhija, Director, Pegasus Toy-Kraft Pvt. Ltd. said,"By releasing the new board game – Baalveer, Toy-Kraft and SAB TV have now forged a stronger link into this licensing foray after the success of the first release – SABurbia. This has been a joint action all the way and the complementary synergies of both the companies have been very well exploited. The company is very bullish on the future prospects as more licensed ventures are being explored with SAB besides board games. So far ToyKraft has released 13 IP based games which is a record of sorts."

Capturing SAB TV’s brand promise of ‘AsliMazaa SAB KeSaathAataHain’, the board game is sure to bring smiles and cheer to children and their families across India.

About SAB TV:SAB TV is a part of the network of Television channels owned by Multi Screen Media. SAB TV is India’s only family comedy entertainment channel with a core brand promise of ‘AsliMazaa SAB keSaathAataHai’. SAB with its impressive lineup of innovative programs and light-hearted content ranging from daily family comedy to path breaking concepts like silent comedy shows is dedicated to promoting an enjoyable “family-viewing” experience.

Its programming mix includes Jo Biwi Se KaarePyaar, Baalveer,Taarak Mehta KaOoltahChasmah,ChidiyaGhar, Jeannie aur Juju, Lapatagnj, FIR,SAB Khelo SAB Jeeto, WahWahKyaBaatHaiand features classic films over the weekends. For its differentiated programming and healthy entertainment SAB TV has also won the Brand Leadership award in Media & Entertainment space.