Sahara One to bring new show
ENTERTAIMENT / NEW SHOW
Sahara One gives
Indian Television the first ever
‘FIRANGI BAHU’
As more and more foreign nationals come to India, one is often prompted
to ask “Can a foreigner feel at home in
India?” Sahara One will address this question through its brand new, light hearted
family show ‘FIRANGI BAHU’ to go on air
from Monday, November 11 at 7:30 p.m. The show will put forth a concept
that has never been seen in the history of Indian Television: a foreigner who
comes to stay in her sasural in India.
It is a well known fact that foreigners are fascinated by India, its
colorful festivals, traditions and diverse cultural heritage. This fascination
makes them want to try and become a part of Indian culture. At the same time
Indians too, are quite curious about the West. They have accepted Western
influences on Indian food, attire, art, music and many other things. However
when it comes to the sacred institution of marriage, Indians still consider
people from the West to be unwelcome representatives of a world that is too different
and alien. And it is amidst this background that ‘FIRANGI BAHU’ is set.
The show will take viewers through the journey of a British girl, Camili
Jonathan, who marries into the conservative Desai family in Rajkot, Gujarat.
The story starts with Pranay Desai (Rohit Bhardwaj) the youngest son of
the Desai family, who is in London for higher studies and meets Camili Jonathan
(Sippora).
Slowly through her
eyes, Pranay begins to see India, his own country, in a new light. He begins to
admire things that he had overlooked over the years, despite being an Indian
himself. In the process, Pranay falls in love with Camili’s simple lifestyle
and her perspective of India. Aware of his conservative family background, he decides to marry Camili
in London and return to India.
Commenting on this, Sharad Raj, Content and
Programming Head, Sahara One, says, “At Sahara
One we are constantly innovating with the aim of providing interesting and
novel content to viewers. This is the first time that a foreigner is playing a
bahu in a Hindi serial. This is clutter breaking; a real FIRST TIME event on
Indian television. Moreover, this provides sufficient scope for drama and
lighter moments. Viewers will enjoy watching a European lady adapt to a
conservative Gujarati family. At the same time, her journey will result in a
lot of drama. I hope viewers support us in our endeavour to bring them
something new. And I hope they appreciate the effort we have made to do this.”
Adds Vipul D Shah, Managing Director & CCO (Chief
Creative Officer), Optimystix Entertainment India Pvt. Ltd., "Firangi Bahu is a clutter breaking concept,
which is an unusual and never-seen-before concept on Indian Television. Firangi
Bahu is a slice of life, dramedy (Drama & Comedy) story of Camili Jonathan,
a 20 year old British citizen, who falls in love with a Gujarati boy in London.
Motivated purely by love and devotion, she decides to settle in India in
a joint Gujarati family (her sasural). This is in a way, a celebration of India
and Indianness through a foreigner’s point of view. All characters and
situations in the serial are endearing and believable."
Sahara One’s show ‘FIRANGI BAHU’, showcases the struggle of Camili Jonathan, a British
girl, who enters India and its culture that is rich, diverse and different from
her own. In the process she discovers her own ability to adapt, after getting
married into a traditional, conservative Indian family and winning over members
of the family with her knowledge and love of Indian culture.
‘FIRANGI BAHU’ will introduce the beautiful SIPPORA
ZOUTEWELLE, a Dutch debutant actress, who will play the title role of FIRANGI
BAHU. The Desai family will see an ensemble of seasoned actors like Indira
Krishna, Pranoti Pradhan, Deepmala Parmar, Dilip Darbar, Hetal Puniwala, Paresh
Bhatt and Rohit Bhardwaj.
Kya Camili Ko Apnayega Desai Parivar?
Watch
‘FIRANGI BAHU’
STARTS 11TH NOV, 7:30 P.M. MON-FRI
ON SAHARA ONE
About Sahara One Television
Sahara One Television provides a strong mix of engrossing fiction and
non-fiction entertainment and is popular for its star-studded mega events,
dramas, mythological series, reality shows, kid’s programming, thrillers,
feature films, film-based programmes, and much more. Not only does Sahara One
Television provide a variety of shows across all the above genres, it also
focuses on providing entertaining and engrossing portrayals of strong,
independent thinking Indian women in its soaps and serials.
With a strong focus on quality content and innovative programming and promotions,
Sahara One Television is poised to assume a position of strength amongst the
mainstream Hindi General Entertainment Channels in
India.
Sahara One Television is part of the umbrella brand Sahara One Media and
Entertainment Ltd., whose other businesses include Sahara Motion Pictures -
India’s biggest motion pictures production company, FILMY - a 24-hour digitally
encrypted Hindi movie channel and FIRANGI – India’s first world television
channel airing dubbed multilingual movies in Hindi.
Comments
Post a Comment