iD Fresh Food Pvt Ltd introducing new product the Junior Parota with the concept of Parota Snacking

iD Fresh Food unveils the Parota Snacking campaign

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Mumbai, 31^st July, 2015: Adding another feather to its cap, iD Fresh Food Pvt Ltd., one of the fast growing players in the Indian ready-to-cook segment is introducing its new product the Junior Parota with the concept of ‘Parota Snacking’. This is being introduced on the 1^st of August, backed by a multi-platform marketing campaign with a 360 degree approach aiming to reach out to the discerning consumers.

Parota Snacking with Junior Parota, will be a healthy and versatile snacking option that will be an answer to mothers looking for different snacking options for their kids to satisfy the 11 am or 4 pm hunger pangs. Junior Parota, made out of wheat, provides unlimited options and like all products from the iD basket, Junior Parota too is made with 100% natural ingredients, zero preservatives and zero added flavors. 

The Junior Parota campaign by iD will be launched in seven cities, namely, Bangalore, Mumbai, Chennai, Hyderabad, Pune, Mysore and Mangalore. The quirky creative’s aims at reaching children, kindling the imagination around the concept of Parota Snacking & creating a canvas for the mother to let out her culinary imagination.

The media plan includes select newspapers from each of the seven cities, supplemented by digital marketing for overall visibility mix. An array of unique brand activation ideas are also being planned - multiplexes, in-store branding at modern and general trade, vehicle branding, PR and sampling; 

Commenting on the campaign, Mr. P C Musthafa CEO, iD Fresh Food said, ”The campaign aims to create a new category for kids called ‘Parota Snacking’ with Junior Parota, made out of wheat, which is 100% natural, no preservatives, no added chemicals, no added flavours. We want children to enjoy traditional snacking options ‘their’ way and hence a campaign which speaks their language, has their favorite ‘add-ons’ & their favorite tastes but now healthier and wholesome. Hence a 360 degree marketing approach.”