Shoppers Stop ties up with SAP
Shoppers
Stop ties up with SAP
hybris to boost omni-channel strategy
Aims to
invest 60 crores over
the next 3 years
by Shrutee K /DNS
Mumbai, July 03, 2015: Shoppers Stop, India’s leading
fashion retailer, today announced its tie-up with hybris software, an SAP
company and the world’s fastest growing commerce platform provider. This liaison
will enable Shoppers Stop to provide a seamless and unified shopping experience
to customers across its multiple channels i.e. Physical stores, Web, Social, TV
and Marketplaces. Shoppers Stop plans to invest 60 crores over the next 3 years in its omni-channel technology, supply
chain & talent to strengthen its omni-channel play. Over the next 3
years, it will extend its omni-channel strategy to its group companies
HomeStop, Hypercity and Crossword. By 2020, the Company targets to achieve 15% revenue through digital-touch
points.
Shoppers Stop will
leverage the hybris commerce platform and its state-of-the-art data management
technology which has a successful track-record in providing omni-channel
solutions to the world’s leading retail organizations. BORN will be the system
integration partner for the SAP hybris setup.
hybris will enable
Shoppers Stop to deliver a real-time, impactful, and relevant customer
experience across every touch point, channel and device. In essence, hybris
software will enable Shoppers Stop to have a single view of the customer by
linking multiple identifiers (Mobile number, First Citizen number, Facebook,
email, etc.) to one single identity. Conversely, hybris technology will allow
shoppers to have one-view of the Shoppers Stop brand experience across multiple
channels and devices.
Speaking on the occasion,
Mr. Govind Shrikhande, Customer Care
Associate & Managing Director, Shoppers Stop Ltd. said, “Amongst the
top global retailers, 9 out of 10 are brick & mortar players who have
evolved into omni-channel entities. In India, Shoppers Stop was one of the
first department stores to launch a multi-channel play through our e-store www.shoppersstop.com. Now, we are embarking on our
omni-channel journey by linking our multiple channels to give customers a
unified brand experience. We are proud to partner with SAP in our omni-channel
journey and look forward to their support in establishing ourselves as India’s
leading omni-channel retailer. We plan to invest approximately 60 crores in our
omni-channel efforts.”
He further added,
“Through the hybris technology, Shoppers Stop will have a one-view of customer,
one-view of order and one-view of inventory. This will
allow us to provide our customers with a contextual, targeted, personalized and
integrated shopping experience. As part of the roadmap ahead, we will introduce
new features such as ‘Click & Collect’, ‘Ship from Store’, ‘Endless Aisles,
and much more.”
“Today’s customers
are digitally empowered and in control. Shoppers Stop has built its reputation
on the quality of its service and understands the value its customers place on
exceptional experiences,” said Deb Deep
Sengupta, Managing Director, SAP Indian Subcontinent. “hybris’ ability to
equip major brands with robust and flexible commerce technology positions us as
one of the world’s leading e-commerce technology providers. We are thrilled to
partner with one of the most reputable retail brands in India to help them meet
customers’ expectations, deliver the best customer experience, support their
business strategy and be part of their business transformation.” he added.
Mr. Vinay Bhatia, Customer Care Associate & Executive
Vice-President, Marketing, Loyalty & Analytics, Shoppers Stop Ltd. said, “We have a hugely
successful First Citizen loyalty programme of more than 3.7 million customers.
We also have one of the largest Facebook fan bases among retailers in India. We
have a huge repository of data which we will leverage to personalize our
customers’ shopping journey across channels.”
Shoppers Stop aims to
redefine its signature shopping experience by introducing features such as
Access Anywhere, Buy Anytime, Pay Anyhow, Deliver Everywhere and Return At Your
Convenience.
About Shoppers Stop Ltd
Shoppers Stop Ltd. is
one of the pioneers in setting up large format department stores in India. The
flagship department store business, Shoppers Stop, is now one of India’s
largest retail chains of large format department stores in the country. It is a
one-stop shop for products across multiple categories including apparel,
cosmetics, fragrances, artificial and fine jewellery, footwear, personal
accessories such as watches, sunglasses, handbags, wallets and belts, kids
wear, toys, home decor and much more. Shoppers Stop offers more than 400 of the
finest international and national brands across categories. It is the only Indian member of IGDS
(Intercontinental Group of Departmental stores) along with 29 other experienced
retailers from all over the world.
Shoppers Stop
currently has 71 stores in 34 cities across the country viz. Ahmedabad (2
stores), Aurangabad, Agra, Amritsar, Bengaluru (8 stores), Bhopal, Chennai (3
stores), Coimbatore, Chandigarh, Delhi (5 stores), Durgapur, Gurgaon (2
stores), Ghaziabad (2 stores), Hyderabad (5 stores), Indore, Jaipur (3 stores),
Jalandhar, Kalyan, Kolkata (4 stores), Latur, Lucknow, Ludhiana, Mumbai (8
stores), Mangalore, Mysore, Noida, Pune (5 stores), Raipur (2 stores), Siliguri,
Surat, Thane, Vijayawada, Vizag and Vadodara.
About SAP
As market
leader in enterprise application software, SAP (NYSE: SAP) helps companies of
all sizes and industries run better. From back office to boardroom, warehouse
to storefront, desktop to mobile device – SAP empowers people and organizations
to work together more efficiently and use business insight more effectively to
stay ahead of the competition. SAP applications and services enable more than
291,000 customers to operate profitably, adapt continuously, and grow
sustainably. For more information, visit www.sap.com.
Follow us!
Web store: www.shoppersstop.com
Corporate Site: www.corporate.shoppersstop.com
Twitter: www.twitter.com/shoppersstop
Facebook: www.facebook.com/shoppersstopindia
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